7 Ways to Create an Engaging Wedding Blog Right Now

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By Kaitlin Jones So you want to start a blog for your wedding business, but you’re not sure what works?  You’ve come to the right place! A blog is a wonderful way to capture your business’ voice, while offering your audience more than, well, just what you’re offering!  Share insight with your followers, promote your fellow wedding professionals with curated

5 Tips for Creating Viral Content

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By Kelly Rice Viral content has become today’s marketing Holy Grail.  Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in a field where so many

8 Unforgivable Online Marketing Mistakes All Photographers Make at Least Once

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By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence on visual social networks like

5 Ways to Tailor Your Content to Attract Local Brides

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By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business is. Well, here you go…

Six Top Tips For a Portfolio That Attracts Your Ideal Couples

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By Whitney W. As you start your career as an artistic wedding professional, there’s one thing that you’ll notice rather quickly: the more weddings you do, the better you get.  And the better you get, the more important your portfolio will be. After all, you don’t want weddings from five years ago to be in your portfolio, do you?  Probably

5 Ways to Get Free Press for Your Wedding Business

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By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here are five ideas to get