The #1 marketing resource for the wedding industry
By Megan Miranda I know what you’re thinking, entrepreneurs don’t have time for breaks! These days, people equate taking a 15 minute break to being lazy. While you may cringe and the idea and think it is counter-intuitive, taking regular breaks from your work can actually make you more productive. Think of your brain as […]
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By Bonnie Dannen As a wedding professional, you have to be constantly on the lookout for new ways to attract more clients so you’re always booked. With your profiles on social media, you’re probably already trying to reach out to everyone you can—word of mouth is the best advertisement, after all. But there are some […]
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By Ellenor Day-Lutz Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services. So how can you make sure the words on your website work for you? Here are some tips: 1. Combine words with photos. […]
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By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know. It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me? Will the cake make it to the reception […]
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By Ryan & Rachael O’Neil Imagine this: you’re expecting your first child. You’re incredibly excited but you’re also very nervous. It’s about to be a big life change for you and you want to choose the right pediatrician. You’ve never done this before so you begin talking to friends and googling until you get carpal […]
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Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.” Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and […]
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By Megan Miranda As a wedding professional, you know that some straight couples want conventional weddings and others want to mix it up. Same-sex couples are no different — there are those who want to follow traditions and those who want to make their own. Remember this when you meet with prospective clients who are […]
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The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]
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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship. For wedding planners and other professionals […]
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By Kaitlin Jones Whether you’re building your small business or you’re a brave solo-preneur starting to dip your feet into the world of wedding wonder, branding should be at the top of your To-Do List. More than just business cards and letterhead, everything under the umbrella term of “branding” is an instant snapshot of what […]
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