8 Ways to Book Weddings With the Words On Your Website

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By Ellenor Day-Lutz Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services. So how can you make sure the words on your website work for you? Here are some tips: 1. Combine words with photos. It’s so important to tell

3 Tips for Dealing with Bridezilla

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By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know.  It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me?  Will the cake make it to the reception venue safely? Will it rain

3 Reasons Why a Bride Chooses You As Her Wedding Florist

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By Ryan & Rachael O’Neil Imagine this: you’re expecting your first child. You’re incredibly excited but you’re also very nervous. It’s about to be a big life change for you and you want to choose the right pediatrician. You’ve never done this before so you begin talking to friends and googling until you get carpal tunnel to find a list

Featured Wedding Superhero: Lisa Paladin, Wedding Planner

Featured image for u201cFeatured Wedding Superhero: Lisa Paladin, Wedding Planneru201d
Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.”  Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and building relationships. We had to

Five Things Not to Ask a Prospective Gay Couple

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By Megan Miranda As a wedding professional, you know that some straight couples want conventional weddings and others want to mix it up. Same-sex couples are no different — there are those who want to follow traditions and those who want to make their own. Remember this when you meet with prospective clients who are either two brides or two

How to Book a Client at the First Meeting

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The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with clients at the first meeting.

6 Online Marketing Tools to Help Even a Novice Succeed

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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals that can mean walking a

5 First Steps to Building Your Brand

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By Kaitlin Jones Whether you’re building your small business or you’re a brave solo-preneur starting to dip your feet into the world of wedding wonder, branding should be at the top of your To-Do List. More than just business cards and letterhead, everything under the umbrella term of “branding” is an instant snapshot of what your business can offer a

LGBT Etiquette and the New Rules for Wedding Marketing

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By Kelly Rice Recent advances in marriage equality have once again changed the landscape for wedding businesses all over the country. The industry is no stranger to change, of course, with marriages and families helping to shape innovations in the marketplace as well as developing new traditions while still giving people the ‘fairy tale wedding’ they always dreamed of. There

How to Re-Organize Your Calendar to Get More Done

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By Megan Miranda As a busy wedding professional, you need to keep on top of your clients and events. You may be dedicated to a pen and datebook, or you may keep all your plans in your iPhone. Whether you are ready to try an awesome digital task management system, or intend to keep using your paper calendar, follow these tips