Ask the Expert: How Do I Grow My Wedding Business to the Next Level?

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By Jennifer Reitmeyer So, your wedding business is growing and you’re thinking about expanding to the next level: hiring a team, opening a studio, branching out into a new market. But how do you know when the time is right? I posed this question to Jennifer Reitmeyer, a 20 year wedding industry veteran. As the owner of multiple businesses —

How to Create a Team of Brand Ambassadors For Your Wedding Company

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By Jennifer Taylor, Taylor’d Events While it may seem like a difficult thought to allow anyone else to represent and embody the brand you’ve developed from the ground up, don’t be quick to dismiss the perks that can come from introducing a new member to your brand. It’s not easy to loosen up the reins – you’ve watched your company

How to Start Advertising Your Wedding Business On Facebook

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…Or Reboot Your Strategy If You’ve Tried With Less Than Stellar Results By Jen Kiaba Barry There’s a lot of grumbling going around with wedding pros who have tried and failed to use Facebook Ads successfully. They pop into groups on Facebook and scare other business owners with horror stories of how their ads spent $300 in a day with

How to Make Extra Income With Wedding Wholesale

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By Audrey Isaac, 100Candles.com If you’ve been seeking that elusive additional stream of revenue, look no further than wholesale partnerships. Wholesalers offer bulk goods—from candy to candles—at discounted rates, allowing wedding professionals to buy more of what they need for their clients for less. While many wedding professionals have worked with wholesalers before, most don’t take it any further once

Four Reasons To Use Facebook Ads – Plus the Dollar a Day Challenge!

Featured image for u201cFour Reasons To Use Facebook Ads – Plus the Dollar a Day Challenge!u201d
By Jen Kiaba Barry Many wedding pros balk at the idea of using online paid advertising tactics to drive leads. Perhaps they’ve tried it in the past and seen their bank accounts get drained with little return on investment. Or perhaps they’ve seen the Cost per Clicks rise on the Bing and Google AdWords platforms over the years, and can’t

How to Build a Wedding Company Culture That Lasts

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By Kevin Dennis, Fantasy Sound Event Services A successful wedding business doesn’t simply run off of an inventory of competitive products or a repertoire of useful services. Without a strong company culture, a business can easily derail despite its great offerings, so it’s key to incorporate an effective atmosphere into your company sooner rather than later. A positive company culture

3 Security Tips For Wedding Pros

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By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should take a look at their

Are You Caught in These Self-Sabotaging Mind Traps?

Featured image for u201cAre You Caught in These Self-Sabotaging Mind Traps?u201d
By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. As the manual circulated around

Wedding Industry Roundup: Hashtags, Content and Competition

Featured image for u201cWedding Industry Roundup: Hashtags, Content and Competitionu201d
Your source of all things wedding biz from around the web. All Things Weddings: Offbeat Bride’s 15 Most Viral Weddings of All Time – Looking for some ‘out-of-the-box’ wedding themes for inspiration- look no further! Hashtag Wedding Goals– Millennial brides and grooms take to Instagram and online social media immediately after engagement, will that influence their #WeddingGoals? Drum Roll Please…2016

How To Get More Referrals in 2016

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By Megan Miranda We all make New Year’s Resolutions that are personally unrealistic, like losing that last 10 lbs. or finishing that undone house project. For years, I vowed to stop being late, which I honestly still haven’t completely achieved. One attainable resolution that you can certainly keep is to get more referrals in 2016! Get your current clients to