4 Tips For Booking Budget Shoppers Without Selling Out

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By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while shopping around online for a

The One Minute Mind Hack to Easily Double, Triple or Even 10x Your Wedding Business Income

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By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, and he paid gladly for

How I Started My Wedding Business Using Only Google AdWords

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By Mika R I had filmed one wedding. I had a brand new website, featuring my one video. I had no contacts in the wedding industry. No SEO. No social media. But I had disproportionately high self-belief, and I had two years of experience using Google Ads for my corporate video business. I had spent a LONG time on the

5 Ways to Get DIY Couples to Hire You

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By Venus Marigmen When Ralph popped the yes-no question that came with a sparkling rock, one of the many thoughts that immediately came to my mind was this: We are definitely DIY-ing this wedding because there’s no way we can afford to hire wedding professionals. While I was excited and honored to be asked to be his wife, the practical

Hot Trends In Weddings For 2017

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By Kylie Carlson, International Academy of Wedding and Event Planning The new year brings a close to the holiday season and our chance as wedding professionals to examine the coming year.  The 2017 International Wedding Trends Report is the perfect place to start to gain an overview of what we can expect to see. Color in Fashion and Design The

How to Start Your Career As a Wedding Planner

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By Luiza Kensell The wedding industry is one of the most sought-after sectors nowadays, with thousands of young people dreaming about a career in this fast-growing business. If you are among them, here are some tips and recommendations to start your career as a wedding planner as soon and as successfully as possible. Earn Basic Experience Like any other profession,

4 Things You Must Do Before Planning Destination Weddings

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By Lindsay Landman Destination weddings are serious business.  It is not just planning a beautiful wedding in a beautiful location away from your home base – it requires a whole different strategy from timing to travel to execution. Before you dive into the destination market, check out top tips from Lindsay Landman, recently named one of the top wedding planners

3 Tips to Prep For a Successful Wedding Off-Season

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By Kevin Dennis, Fantasy Sound Event Services As the wedding season starts to wind down, we’re often inundated with thoughts of relaxing, going on vacation and taking some well-deserved personal time. Of course, taking a break after the season is certainly a great way to loosen up and clear your head, but I’m here to tell you to keep your

4 Steps to Stand Out and Get Quality Leads at a Bridal Show

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By Al Harris, Mile Maker Images Should you attend a bridal expo? Are they good or bad? This is a debate that usually starts a fire storm. So if you’re against them, quit reading here. But if you are not, read on. We attend any open house, any expo, any event where there’ll be brides. It’s my policy. And I

How to Create Content That Attracts Traffic, Social Shares and Backlinks For Your Photography Blog

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By Nancy Young, Photodoto.com As a photographer, you know that your clients are trusting you to shoot their most important moments. That’s why a blog is the perfect tool to help your potential clients get to know you better. It’s a great opportunity to show who you are, your values and how you treat your existing clients. Blogs are also