Should I Be Creating Online Content For My Wedding Website?

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By Sam Brown If you’re keen to book more weddings, you’ve probably investigated a range of marketing options. From local print advertising to Facebook ads and special promotions, there are lots of avenues you may be considering pursuing to get your service noticed.     Among these options, you’ve almost certainly read about the benefits of content marketing. For many

5 Social Media Management Tools That Save Time And Increase Exposure

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By Amanda Warren Without social media wedding professionals could not, despite the loveliness of their websites, make ends meet or reach new clients. How would traffic ever find you and where would you find your clients? I mean, who looks in the yellow pages anymore?   Unfortunately, many wedding professionals put all of their eggs in one basket when it

9 DIY Tools to Game Up Your Wedding Business

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  By Evan Brown It is unsurprising that the owners of wedding businesses often find themselves overwhelmed by their limited budget or resources. As indispensable as keeping on top of your work is the use of viable DIY tools to help you continue on your path to success by streamlining work. Although even a startup requires a healthy amount of

7 Business Hacks for the Creative Entrepreneur

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By Christine Scalera There aren’t enough hours in the day to finish your To-Do list — in fact, it probably keeps getting longer and longer. As a creative entrepreneur, saving time is probably #1 on your wish list because you’re handling everything by yourself. Check out these time-saving hacks that every creative business owner should know: 1. Write things down.

Double Your Wedding Business Revenue in the Next 12 Months

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By David James Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great

Why You Should Embrace Storytelling Marketing

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By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

5 Steps to Happy Clients and More Wedding Referrals With Onboarding

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By Kellie Daab, iDo Collective Your current clients carry a computer in their hand. Within one second they can google the answer to anything they want. You might be confirming your in-person meetings with a potential client via text. Maybe you received an inquiry via Facebook message. Or, you may have spoken with them via telephone. Probably, you received an

7 Ways to Book Weddings in a Closed Facebook Group

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By Mika R I am well and truly in that club of wedding vendors who have failed dismally in the use of paid Facebook Ads (for now, at least). However, last year I booked five weddings solely thanks to closed Facebook groups, at no cost other than my time. The first one happened before I had even heard of closed

How to Stand Out in a Crowded Market With Wedding PR in 20 Minutes or Less

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By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is a key component to increasing

The Best Kept Secret For Viral Marketing In the Wedding Business

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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than