Getting client testimonials: A done-for-you email script

Featured image for u201cGetting client testimonials: A done-for-you email scriptu201d
Guest post by Katie Smyth. So you’ve got happy brides and satisfied grooms and you want to tell the world. You want your potential clients to know just how much your previous clients loved you. You’re looking to add ‘social proof’ of your wedding planning expertise to your website. What you need are client testimonials. Testimonials, client praise or reviews,

How to Get More Leads for Your Wedding Business

Featured image for u201cHow to Get More Leads for Your Wedding Businessu201d
Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have no marketing budget?  Check out

3 Pricing Tips for Your Higher Cost Packages

Featured image for u201c3 Pricing Tips for Your Higher Cost Packagesu201d
If you are like most wedding pros, you probably have a few different packages or levels of service you offer to your clients, even if they are customized at the end. So what should you do when you’ve put together a killer package that you’d love to sell, yet the higher price tag is driving clients away to lower cost

How to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Price

Featured image for u201cHow to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Priceu201d
There’s nothing more frustrating than having a bride or groom ask, “How much are your packages?” and then when you answer, they follow it up with, “But So-and-So will do it for $400 less.” ARGH! Here are some truths wedding pros often forget… The “How much?” question is the #1 buying signal. It means you have a prospect who’s going

What You Need to Know About Your Competition

Featured image for u201cWhat You Need to Know About Your Competitionu201d
COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way.  You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate ideas for your own business. 

How to Communicate Your Value

Featured image for u201cHow to Communicate Your Valueu201d
It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer can be tricky; but the

3 Signs Your Wedding Business Needs a Makeover

Featured image for u201c3 Signs Your Wedding Business Needs a Makeoveru201d
I love a good makeover, and I’m not talking about clothes and hair.  My weakness is “business makeover” TV shows – whether it is The Profit, Bar Rescue or All On The Line, I tune in to watch as the host takes a struggling business, identifies the problems and provides solutions to turn it around. So, what can you learn

Can You Keep a Secret?

Featured image for u201cCan You Keep a Secret?u201d
My friend Sarah cannot keep a secret. Once I told her, in confidence, about an embarrassing dream involving Hugh Jackman in drag and a pack of wolves.  (Don’t ask.)  She immediately told my husband. “I hate secrets,” she blurted out.  “Too much pressure.” It turns out Sarah was right.  Keeping a secret, even a trivial one, creates stress because our

4 Ways to Attract and Book High Paying Weddings

Featured image for u201c4 Ways to Attract and Book High Paying Weddingsu201d
Question: How do I attract more high-end couples? “We are a wedding venue and thanks to the Wedding Blueprint and the techniques in the program we have increased our wedding bookings.  Our goal is to book higher end brides who want all-inclusive packages. Most of our brides to date have been budget brides in the $5-10K range. The majority of

6 Steps to Booking Weddings With Trip Advisor For Honeymoon Travel & Destination Wedding Experts

Featured image for u201c6 Steps to Booking Weddings With Trip Advisor For Honeymoon Travel & Destination Wedding Expertsu201d
Search pretty much any destination wedding travel topic on Google and what comes up on the first page?  Go ahead, take a wild guess. Trip Advisor. It’s the best known and most widely used travel review site on the internet.  And it manages to appear EVERYWHERE in travel-related searches, like some sort of travel review fungus.  (Ick.  That was an