10 Tips from Expert Wedding Bloggers

Featured image for u201c10 Tips from Expert Wedding Bloggersu201d
You’ve heard it time and time again – your business needs to have a blog. Having a blog allows you to show your expertise, attract new brides and grooms and increase your business, yet some wedding pros just haven’t embraced it. Don’t know what to write about or how to find time to blog in your already busy schedule? Here

Generation Text: How to Use Text Messages to Reach Today’s Couples

Featured image for u201cGeneration Text: How to Use Text Messages to Reach Today’s Couplesu201d
When couples refuse to answer the phone or return your emails…(even when they reach out to you first!)…how are you supposed to BOOK them? The answer isn’t to keep doing the same thing you’ve been doing. The nature of communication is changing, and if you want to get a response from today’s brides and grooms, you’re going to have to

How to Find Brides Who Value Your Work

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“[My biggest challenge] is connecting with the right brides. Hands down. My wife is a mind-blowing florist and incredibly sweet and that’s what has won most of our current brides. (We just entered the wedding industry a year ago.) But dealing with the business side, what have you seen to work efficiently in finding brides who understand the investment going

Free Marketing: How to Get Real Leads With #Hashtags

Featured image for u201cFree Marketing: How to Get Real Leads With #Hashtagsu201d
Social media is Da Bomb for your business. Or at least that’s what everyone says. Yet if you talk to most wedding business owners, they spend hours on social media with little or no results. I’ve recruited some of the social media savviest wedding pros to prove that it IS possible to get free marketing for your business with social

5 Things You Can Do Right Now to Go PRO

Featured image for u201c5 Things You Can Do Right Now to Go PROu201d
Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And I’m telling you this, “It’s

Why the Couple Doesn’t Get What You Do

Featured image for u201cWhy the Couple Doesn’t Get What You Dou201d
Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to hear your thoughts.” – Kristi

How to Book More Weddings Without Being “Salesy”

Featured image for u201cHow to Book More Weddings Without Being “Salesy”u201d
Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with me personally, but that didn’t

The Naked Truth About Wedding Collectives and Referral Groups

Featured image for u201cThe Naked Truth About Wedding Collectives and Referral Groupsu201d
Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for them to charge you to

5 Ways For Honeymoon and Destination Travel Agents to Book More

Featured image for u201c5 Ways For Honeymoon and Destination Travel Agents to Book Moreu201d
Q – How do I keep people from taking advantage of my free advice and then booking their travel through an online website? “One of my biggest frustrations as a travel agent is getting on the phone with a bride or groom and giving them great tips for their honeymoon, and then they don’t book with me! They go online

How to Be a Branding Bad Ass Like Stone Fox Bride

Featured image for u201cHow to Be a Branding Bad Ass Like Stone Fox Brideu201d
When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at the traditionally conservative wedding industry