How Can I Find Out How I Compare to My Competition?

Featured image for u201cHow Can I Find Out How I Compare to My Competition?u201d
I’m a big fan of marketing your business so that you don’t have any competition (see my article about How to Beat the Competition) but we get asked this question a lot.  And honestly, if you don’t know what your competition is up to and how you measure up, your wedding business can be in trouble. So what do you

How to Quickly Increase Return Visitors

Featured image for u201cHow to Quickly Increase Return Visitorsu201d
What are your favorite loyalty programs? Back when I was living in a tiny town in the middle of nowhere the big deal was the Mexican restaurant that had a buy 1 get 2 free taco Friday. Needless to say, they did major business that day, and everyone tried to make sure they could make it. Your website is exactly

How to Get Free Advertising on Google

Featured image for u201cHow to Get Free Advertising on Googleu201d
Advertising online is a great way to get more traffic to your website, and move those visitors down the sales funnel into clients. As a result it’s easy to end up spending major money on advertising, and the good news is that sometimes there are ways to advertise effectively for free. A great example of this is using Google Local

Why Using Celebrity Weddings Is Beneficial For Your Business

Featured image for u201cWhy Using Celebrity Weddings Is Beneficial For Your Businessu201d
Celebrity weddings, including the royal wedding can either be beneficial for your wedding business, or can harm it; it just depends on how you utilize the event. Christine Dyer recommends taking the time to utilize celebrity weddings to boost your visibility in her article.  For instance, if you write blog articles about the event it will pull in people who

How Small Businesses can Accept Credit Cards – Affordably

Featured image for u201cHow Small Businesses can Accept Credit Cards – Affordablyu201d
One of the biggest issues on the payment front for small businesses is getting to a point where they can accept credit cards. The good news is that Square was launched last October. Square is an app for smartphones that allows small businesses to accept credit cards and only pay 2.75% on each purchase. If your wedding business is like

How to Avoid the 5 Biggest Website Mistakes for Small Businesses

Featured image for u201cHow to Avoid the 5 Biggest Website Mistakes for Small Businessesu201d
Your wedding business website is like a storefront, if it looks like Macys people will think it IS Macys, or if it looks like a consignment shop people will assume that it really is a consignment shop. It doesn’t’ take much work to make your website stand apart, but it is just as easy to make the mistakes which make

How to Target Facebook Categories for Advertizing

Featured image for u201cHow to Target Facebook Categories for Advertizingu201d
Facebook is moving toward helping advertisers reach the correct market by testing out some new and exciting strategies for choosing categories for ads. Why should this excite you? Well according to Josh Constine’s amazing articlesome of the sub categories are things like “Engaged ( Regardless of the great advances you can still implement more targeted ads by choosing from the

How To Tell If You Are Landing Your Client

Featured image for u201cHow To Tell If You Are Landing Your Clientu201d
There is nothing more frustrating than not knowing for sure if a meeting with a potential bridal couple went well, or if they are even slightly interested in signing a contract with you. According to Catherine of Wedding Wire Pros in her article, body language is an incredibly helpful way of figuring out whether you are connecting with your client. 

How to get Facebook Marketing To Work

Featured image for u201cHow to get Facebook Marketing To Worku201d
If you are reading this from our Facebook community you already have a feel for the importance of Facebook marketing. Finding your way to using marketing that bring in results is a bit more complicated than it sounds though. The rule of thumb with Facebook marketing is the simpler the better. People on Facebook don’t want it to act like

How Do I Get Brides to Open My Email?

Featured image for u201cHow Do I Get Brides to Open My Email?u201d
 Before you start blasting out emails to brides…how are you going to get them opened? You can send as many emails as you want, but if she doesn’t open them, if she deletes them, or if they end up in her spam folder they are simply a waste of time. To figure out what might get a bride to open