Cookie_Cutter_Dollar_SignEveryone loves a sale. In fact many people go crazy over sale. However as much as that may be the case running sales and posting %50 off packages on your website is not going to get you anywhere. It’s not that there isn’t a place for sales in the wedding industry, however you may want to stick to free consultations, or Buy One get One Free strategies.

Confidence Coach Claire Dobinson of Bombshell Academy SuperBlog explains that in the wedding industry market marking something as a certain percent off is actually telling brides that the reduced price is all the package is worth. In other words you are reducing the value of your service or product and it will actually harm your business rather than boost sales. So stick to those B1G1 sales and boost your value instead. Make sure to read Clair’s blog post on this subject!

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