David Fuher of the event planning website claims that wedding planning websites, including the “big boys,” are doomed to fail.

“Any website that thinks they have a sustainable plan to create revenue by selling advertising or directing traffic to local businesses are simply wrong. A website is simply a marketing tool, not a business model. There has to be a sellable, marketable product behind the web site,” he was quoted in eWedNews.

I kind of have a problem with people using absolutes like this.  Sure, traffic to 8 out of the 10 most popular wedding websites is DOWN according to The Online Wedding Market Report 2010 from WE tv Networks Wedding Report.

That’s significant.  But does it spell the kiss of death for ALL wedding directory websites?  What about the two whose traffic increased?

Whew!  The controversy this stirred up is pretty interesting.  Make sure you read the comments over at eWedNews: “Wedding Website To End: Owner Tells Why They Don’t Work.”
and the follow up “Website Whistle Blower Opens Eyes of the Wedding Industry.”

Are you through with advertising on wedding websites?  Is it still working for you?  I’d love to hear your thoughts!

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