The Importance Of Research Before Marketing

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I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal marketing it is probably because

How To Target Your Advertising Dollars to Attract the Right Couples for Your Wedding Business!

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– Guest post by Jim Parsons When couples get married, they want something fabulous! Unfortunately, fabulous often costs money. In some cases, a lot of money. This is a common question/statement among the brides our company speaks to on a daily basis. As a business owner, I face a constant challenge of understanding these concerns, but selling a service that is more expensive than

How to Get the “On the Fence” Bride to Book NOW

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Question: Does a “Limited Time Offer” Really Work to Get More Sales? I understand that the “this week only” thing is the scarcity tactic. We learned that in the BluePrint. It worked when you did it to me because I already trusted you and as it turned out you over-delivered with the blue print. So for me, the take home

Is This the Death of Direct Mail?

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Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and slow. Ah, that’s just the

Making Facebook Advertising and Your Wedding Business Page Work

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If you’ve ever tried Facebook advertising you know that you’ve got a 50/50 chance of it working. The thing about Facebook is that people want to interact, learn, and well, be social while they are on Facebook. What they don’t want is to have their chat with an old friend interrupted by an advertisement. As a result Facebook is working

Why Lingo Is Crucial In Booking Your Ideal Bride

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Relating to a bride is crucial. You have to talk her talk, and use a brides lingo if you want to communicate well with her. But how early should that relation in communication start? As Shane McMurray point out in The Wedding Report, you need to start talking her language before you ever meet her. As marketers have found out in the

How To Make Wedding Business Networking Successful

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Networking events can be tough, whether you go to one outside your industry or are just mixing at a bridal show. Patricia Fletcher points out that you don’t have to be an extrovert to make them work well for you, you just have to be prepared. Think it through. Why are you trying to network in the first place? Do