Same Sex Marriage and the Wedding Industry: Hype or Salvation?

Featured image for u201cSame Sex Marriage and the Wedding Industry: Hype or Salvation?u201d
With the recent Presidential Election, as polarizing as it was, another equally hot issue made it way onto the books with the passage of laws in three more states legalizing same sex marriage. Right now, same sex marriage is legal in nine states: Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Washington and Vermont, plus Washington D.C. This is

5 Minute Test Reveals How Easy It Is to Beat Your Competition

Featured image for u201c5 Minute Test Reveals How Easy It Is to Beat Your Competitionu201d
  Everyone knows that Google is the #1 search engine. But do you know who comes in #2? I’ll give you a hint. It’s NOT Yahoo. It’s not Bing or Ask. The #2 search engine is… YOUTUBE. That’s right. While Google clocks in about 3 billion searches per day, Youtube hit 2 BILLION searches per day in 2010. And that

Free Event for Wedding Vendors Shows You How to Book More Weddings Fast

Featured image for u201cFree Event for Wedding Vendors Shows You How to Book More Weddings Fastu201d
The top concerns of wedding business people are… Getting more leads. Booking more weddings. That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about! It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices. Watch the video below to learn more: Enter

The Not So Secret Habits of Wedding PR Savvy Pros

Featured image for u201cThe Not So Secret Habits of Wedding PR Savvy Prosu201d
by Meghan Ely   I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty. Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do with all these leftover candles

Tracking Results Might Not Be Your Cup Of Tea But It Needs To Be

Featured image for u201cTracking Results Might Not Be Your Cup Of Tea But It Needs To Beu201d
One of the things that has really turned small businesses off regarding marketing via social media is the fact that there has been no way to really track the true return on investment. Anytime you have a small business, wedding or otherwise, you time and money is sacred and it’s important to make sure that what you are doing for

Writing The Perfect Wedding Business Emails

Featured image for u201cWriting The Perfect Wedding Business Emailsu201d
Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

Facebook Privacy: The Good And The Bad For Business Owners

Featured image for u201cFacebook Privacy: The Good And The Bad For Business Ownersu201d
No matter how much we love Facebook for wedding business marketing the truth is that privacy issues and questions regarding possible privacy issues have been a problem from the beginning. While that doesn’t stop most people using Facebook it does create frustration. The one good side of things is that there is almost always a way to block information from

How to Stand Out From the Competition – Video with Special Guests!

Featured image for u201cHow to Stand Out From the Competition – Video with Special Guests!u201d
One of the biggest challenges a wedding vendor faces is standing out from the competition. With the low cost of entry and the flood of amateur wedding vendors in the market, it only grows increasingly difficult to stand out. It’s more important than ever that you discover the uniqueness of your business and communicate it in a way that makes

Why Your Wedding Business Can’t Survive Without “Buzz”

Featured image for u201cWhy Your Wedding Business Can’t Survive Without “Buzz”u201d
Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about. The reason this is important is

The Art Of Persuasion Marketing To Get Brides To Close The Deal

Featured image for u201cThe Art Of Persuasion Marketing To Get Brides To Close The Dealu201d
The concept of persuasion in marketing is often either misunderstood or overlooked. The definition of persuasion actually sums up the idea quite well as “A deep conviction or belief.” When used in marketing the idea of persuasion is that you are convincing people to take a certain action which might be to opt in to your newsletter, sign up for