What You Need to Know About Bridal Advertising

Featured image for u201cWhat You Need to Know About Bridal Advertisingu201d
Whether you are new to the wedding industry and need to get your name out there or a seasoned pro who wants to stay in the spotlight, using paid advertising does have benefits – if you do it correctly. Many wedding pros waste money on unnecessary ads that don’t bring in qualified leads. Check out these articles to learn the

WeddingWire Advertising Review: Wedding Pro Success Story

Featured image for u201cWeddingWire Advertising Review: Wedding Pro Success Storyu201d
Does WeddingWire advertising really work to get leads? I interviewed Chris Whitehead, Atlanta wedding and corporate events entertainment specialist at Atlanta DJ Online, to learn the unconventional strategy he’s been using to get high quality leads and book weddings with WeddingWire. The Challenge Chris’ WeddingWire featured listing was competing with dozens of other DJs.  He needed to stand out and

How to Get Leads From Paid Advertising

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When business starts to slow down, many wedding pros consider investing in advertising.  Paid online advertising can definitely work to get real leads.  However, there are several elements you need to get right in order for it to work. Here are four tips to create effective online ads: 1) Choose the Right Medium Make sure your target couples are actually

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

Featured image for u201cPaying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?u201d
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

How to Market a Wedding Product

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Question: I’ve written a wedding speech book. How do I market a product rather than a service? “Hi, I’ve watched several of your videos and I had a question. I received your download a while back for which directories to submit to but I’ve written a wedding speech activity book and I was wondering, do you have a suggestions for

6 Ways to Get More Leads with Free Listings

Featured image for u201c6 Ways to Get More Leads with Free Listingsu201d
Question: What Drives Brides to Free Ads, Especially If One is 37 Pages Down the Line? Hi Stephanie. I am thrilled with the report and templates!  I feel like such an idiot at not being able to grasp so simple and fundamental as the information in your report.  Well worth it and I am now a loyal follower. I think

Disappointed with Bridal Lead Lists? These Two Strategies Book ‘Em Faster and Cheaper

Featured image for u201cDisappointed with Bridal Lead Lists? These Two Strategies Book ‘Em Faster and Cheaperu201d
A couple weeks ago, I wrote a blog post asking the question, “Do Bridal Lead Lists Actually Work?” and shared it on Linked In. Before we dive into what we uncovered, let’s quickly define what we’re talking about when we say, “bridal lead list.” We’re talking about those icy cold lead lists you buy either in bulk from wedding directory

How to Use the Starbucks Tactic to Raise Your Prices

Featured image for u201cHow to Use the Starbucks Tactic to Raise Your Pricesu201d
by G.E. Masana By now, you may know you need to earn a little more than you currently do if only because Starbucks just introduced it’s most expensive coffee ever. At $7 for a 12 ounce cup, or $40 for an 8 ounce bag, their new specialty coffee sells at about a 50% premium over their already higher priced coffee.

Urgent Pinterest Update for Wedding Pros

Featured image for u201cUrgent Pinterest Update for Wedding Prosu201d
Just last week Pinterest introduced a new feature you need to know about: Pinterest business accounts. While there really aren’t any benefits to having a “business” account versus a “personal” one right now, if you’re already using your Pinterest account for your business, you need to convert it to a business account as soon as possible. Here’s why: Pinterest updated

Wedding Marketing Lessons from the Presidential Campaign

Featured image for u201cWedding Marketing Lessons from the Presidential Campaignu201d
Confession: I am a political junkie. We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun. I love the creation of the candidate’s image, the branding process,