The Sneaky Way to Book More Weddings With Facebook

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What if I could show you the cheapest, most effective way to reach your ideal wedding couples right now? That would be pretty darn cool of me, wouldn’t it? Say no more. It’s done! Watch this video: Facebook Ads really are that powerful and effective. This is just one of the DOZENS of highly effective targeting strategies you can use

Top 7 Success Strategies For Booking Thumbtack Leads

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If you aren’t familiar with Thumbtack, it’s kind of like a cross between Angie’s List, Expedia, and eBay combined. When couples go online, not only can they type in what services they are looking for, but then they also see a comparison of all the vendors who reply to them in that particular category. Once you get an inquiry, you

Four Reasons To Use Facebook Ads – Plus the Dollar a Day Challenge!

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By Jen Kiaba Barry Many wedding pros balk at the idea of using online paid advertising tactics to drive leads. Perhaps they’ve tried it in the past and seen their bank accounts get drained with little return on investment. Or perhaps they’ve seen the Cost per Clicks rise on the Bing and Google AdWords platforms over the years, and can’t

4 Secrets to Boosting Your Leads With The Knot Advertising

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The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

5 Ugly Mistakes Wedding Pros Make With Facebook Ads

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There’s nothing worse than wasting money on advertising that doesn’t work.  Unless it’s learning that you’ve made a mistake you could have easily prevented. “Do Facebook Ads really work to book weddings?” The answer is, absolutely YES, but only if you use an effective strategy for turning those ad visitors into booked weddings. Avoiding the following mistakes is a good

How Can I Target Local Couples with Facebook?

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How Can I Target Local Couples with Facebook? “I need help setting up a Facebook business page, IF that is the best place to be for a wedding officiant. I do not use social media personally but do want to increase my visibility and therefore my bookings. “Moreover, I am a one-man show operating in a relatively small geographic area–the

7 Sneaky Ways to Reach Couples With Facebook Ads

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Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. Most of these strategies involve

Does Google Adwords Work For a Wedding Business?

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Does Google Adwords Work For a Wedding Business? “How effective are Google Adwords? Though I have a regular controlled ad budget running, I have not been able to convert any leads! Is there something I am doing wrong?” Answer: Depends on what you do with it.  🙂 Does Google Adwords work?  There are thousands of businesses, including wedding businesses, who

Is It Worth Paying to List Your Business on the Knot or WeddingWire?

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You’ll find wedding pros arguing both sides on this one.  Some say it’s a waste of money, while others swear it books their calendars solid. It’s not how big your advertising budget is; it’s what it does for your bottom line. Consider these factors before investing your advertising dollars in paid advertising on these sites: 1. Is your target market

What’s the Best Way to Advertise On a Small Budget?

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When you run a small wedding business, it usually comes with an equally small marketing budget. You need “bang for the buck” marketing strategies that work to get real leads. Follow these steps to find the right advertising strategy for you. 1) Lead with your strengths. What’s already working to bring in leads for your business? If you get most