So, you are thinking of planning your first styled shoot. How exciting! You may have noticed that your industry colleagues have been super productive and taken part in some awe-inspiring work. Now, it’s your turn. But how, do you start? This blog post will offer you five steps that are proven to work when planning […]
It’s not often I laugh out loud at ads, especially in my Facebook feed. But last week I came across a video ad that had me busting a gut. In fact, I immediately played the video for two other people, as delighted with the message as with the fine example of viral marketing. Uh, yeah. […]
There are those of us who abhor any sort of tackiness, those of us who embrace it, and those who fall somewhere between the different extremes. Among those who embrace tackiness are this couple, although they tried to make it as untacky as possible. I’ll save you a click: The couple is having different elements of […]
Wedding advertising offers an irresistible promise: pay money, get leads. Unfortunately, it’s often not as simple and effective as wedding pros would hope. Without a smart strategy and a compatible advertising source, you might as well flush that money down the crapper. (Pardon my French.) I polled some advertising experts to get their best advice […]
By Al Harris, Mile Maker Images Should you attend a bridal expo? Are they good or bad? This is a debate that usually starts a fire storm. So if you’re against them, quit reading here. But if you are not, read on. We attend any open house, any expo, any event where there’ll be brides. […]
Let’s talk about ads, shall we? I know. Boooring. I’ll try to spice this up a little with some real life examples…and a dose of Padovani zaniness. 🙂 What is the purpose of an ad? Ooooh. That was a trick question! Before you can design an effective ad, you need to know it’s purpose. Because […]
High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! […]
Eventective. Thumbtack. Respond. Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads. But do they work? Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads. You can expect a response from […]
I recently got a few emails from The Knot asking me if I wanted to participate in beta testing a new quote system. Boo! I chose not to participate. The Knot described the new program as “providing us with details such as the wedding date and venue” so that we could give the lead a […]
What if I could show you the cheapest, most effective way to reach your ideal wedding couples right now? That would be pretty darn cool of me, wouldn’t it? Say no more. It’s done! Watch this video: Facebook Ads really are that powerful and effective. This is just one of the DOZENS of highly effective […]
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Hi! We are Stephanie and Jeff Padovani, a husband-wife power business duo.
We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.