8 Expert Tips for Advertising Your Wedding Business

Wedding advertising offers an irresistible promise: pay money, get leads. Unfortunately, it’s often not as simple and effective as wedding pros would hope. Without a smart strategy and a compatible advertising source, you might as well flush that money down the crapper. (Pardon my French.) I polled some advertising experts to get their best advice […]

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Anatomy of a Crappy Wedding Ad

Let’s talk about ads, shall we? I know. Boooring. I’ll try to spice this up a little with some real life examples…and a dose of Padovani zaniness. 🙂 What is the purpose of an ad? Ooooh. That was a trick question! Before you can design an effective ad, you need to know it’s purpose. Because […]

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We Spoke & The Knot Listened!

High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! […]

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4 Sneaky Ad Tricks to Book More Weddings

Eventective. Thumbtack. Respond. Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads. But do they work? Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads. You can expect a response from […]

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The Sneaky Way to Book More Weddings With Facebook

What if I could show you the cheapest, most effective way to reach your ideal wedding couples right now? That would be pretty darn cool of me, wouldn’t it? Say no more. It’s done! Watch this video: Facebook Ads really are that powerful and effective. This is just one of the DOZENS of highly effective […]

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Top 7 Success Strategies For Booking Thumbtack Leads

If you aren’t familiar with Thumbtack, it’s kind of like a cross between Angie’s List, Expedia, and eBay combined. When couples go online, not only can they type in what services they are looking for, but then they also see a comparison of all the vendors who reply to them in that particular category. Once […]

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