By Ellenor Day-Lutz
Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services.
So how can you make sure the words on your website work for you? Here are some tips:
1. Combine words with photos.
It’s so important to tell your customers who you are and what you do BUT you need to balance the text with photographs.
You want to make sure the words you do have are compelling and use some great images of happy people and beautiful weddings so that your prospective clients realize just how blissful they will be when they book you for their special day.
2. Write for your target market.
This may sound easy because you’re a wedding business, but what sort of bride and groom are you looking for? What are your ideal customer’s characteristics?
Identify your target and talk directly to them in your content.
3. Be clear about what you want to say.
To market effectively, you need to really articulate what your key messages are.
What is your wedding business about? Why are you so much better than all of the other wedding professionals in your area?
Once you have your key messages identified, use them consistently through all of your marketing – on your website, in your conversations, and in all of your other promotions.
4. Include your services on your homepage.
Sometimes web surfers will only look at a website for 2 seconds, so in that time you want your potential clients to see exactly what it is you can provide to make their wedding amazing.
Keep it brief though, as you don’t want reading your website to seem like hard work.
5. Write a compelling ‘About’ page.
Brides and grooms want a trusted wedding professional for their special day and they want to be convinced that their wedding is in the hands of someone who can do the job on time, within budget, and with no stress along the way.
This section is a great example of the human side of marketing. Ask yourself these questions: Who are you? Why did you start your business? Why do you love what you do?
Be sure to include your location, too, because you want to make it easy for your bride and groom to see that you are in their local area. Learn more about how to tailor your content to local brides in this article.
6. Make it easy to connect with you.
Include not only your phone, address and email on your website, but also, be sure to add social media links so people can share your content, like you on Facebook or follow you on Twitter or another social media platform.
7. Blog, blog, blog!
Blogs can be a really effective tool for your wedding business and they can do wonders for your search engine rankings if you use the right keywords. To learn more about keywords and SEO strategies check out this article.
Keep your blog content interesting and relevant to your target market. Weave in your key messages, but don’t make it sound like an advertisement.
8. Be authentic.
Most important in all of this is to be authentic. Be yourself and let your personality shine through in the words on your page.
It’s not about sounding like someone else – it’s all about making your words work for you.
How do you use words to attract couples?
Ellenor Day-Lutz is a South Australian freelance writer and blogger who loves writing about business and life. She’s also a newlywed, and she’s been bridesmaid seven times.