Taking time out of your busy day to post on Twitter, Facebook, Instagram and Pinterest can be exhausting. But, as a successful wedding pro, you know it’s necessary. Follow these tips to optimize your social media marketing and drive more leads to your website.
1. Post the Right Content
While your Facebook fans may want to read your wedding planning tips, Pinterest and Instagram followers probably just want to view your photos. Create content specifically for each social media platform. Find your most active fans, pay attention to the types of content that gets them engaged, and use this information to dictate what you post.
2. Update Your Content Often
The more social media accounts you have, the more likely it is that you will show up in a Google search. Besides posting fresh content on Twitter and Facebook, you should also update your website content every week or so. Remember, Google likes to see fresh content, and you want Google to like you!
3. Post at the Right Times
Did you know that the best time to post on Facebook is Wednesday at 3 pm? Or that the worst time to tweet is after 3 pm on a Friday? Check out this infographic for guidance on the best — and worst! — days and times for social media marketing.
4. Schedule your posts
If you don’t want to set aside time every Wednesday at 3 pm to post an update on Facebook, use a service to schedule your posts. Companies like Hootsuite, Buffer and ScheduGram allow you to create posts ahead of time and put them in a queue to be automatically posted at your chosen times. Now you can write content when you want and let an app do the work!
5. Blog Often!
Blogging two or three times per week about topics relevant to your target audience is very important. If you are a makeup artist, blog about products you love and post before-and-after photos of willing brides. Wedding planners: blog about vendors you like and ask them to link to your blog on their pages!
Don’t forget to publicize your blogs and link to them on social media! You may have the same followers on Twitter and Facebook, so alter your wording on each platform.
6. Use Keywords Wisely.
Choosing the right keyword combinations is an SEO skill that takes practice, but is worthwhile. Think about how brides would search for your services, make a list of these keywords, and use a tool like Google’s Keyword Planner to check the traffic. Pare your list down to the most relevant terms with the highest traffic.
Most social media platforms now support hashtags — the # symbol followed by words or phrases with no spaces — to make it easy for users to find content related to a certain topic. Think of hashtags brides might use and include them in your tweets and posts.
7. Be accessible
Nobody likes to receive a voicemail and be unable to reach the caller upon trying to call back. Think of social media similarly — you don’t want to publish content and then disappear. Social media users are fickle, so be sure to participate in conversations, especially when you initiate them!
8. Only Share Quality- Seriously.
There may be times when quantity over quality is important (when??) but this isn’t one of them. It is far better to have 100 Twitter followers who retweet and favorite your tweets than 1,000 followers who never share your content. Consistently post quality information — and the occasional special offer — and you will grow a reliable fanbase on social media.
Megan Miranda is a Portland, Oregon-based blogger, writer and business owner. When she’s not writing, you’ll find her baking bread and planning her own wedding.