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Last week I talked about how NOT to waste your time blogging and gave you 4 Bride Booking Blog Posts you can write to make money for your wedding business.

Well, all that talk about blogging made me reflect on the biggest mistakes wedding professionals make with their blogs.  And I’ve identified 7 blog categories that are pretty much a complete waste of time and energy.

Blogging alone doesn’t bring you business.  Only strategic blogging that gets your visitors to take the action you want will make money for your business.

These 7 Blog “Personalities” are a waste of time, energy and money.

The Diary Blog

This blog is like an online journal entry.  “Today I went shopping for shoes…came home and the cat vomited all over my keyboard…Taking the kids to the park…”

Honestly?  No one cares.

Write about what brides care about.  If you make a trip to a bridal shop to check out the newest fashions, now THAT might be worth writing about.  But don’t write about your day just because you can’t think of anything else to say.

The Generic Blog

This blog has no personality whatsoever.  No keywords and nothing specific.

Unfortunately, many wedding photographer blogs fall into this category because they rely on the photos to create the content.  While they may be pretty pictures, they don’t compel brides to take action.  They encourage window shopping.

The SEO Spew Blog

This blog is so crammed full of local wedding keywords that it becomes a laundry list phrases that isn’t even readable for humans.

Weddings CA, California Bar/Bat Mitzvahs, Corporate Events, Anniversaries, Birthday Parties, School Proms, Graduations in California. Click on link to see California Locations and directions to each Wedding and Event Catering Hall, Reception site in CA. Also Sweet Sixteens, Sweet 16 Quinceanera, Quinceanos…

This blogger understands the importance of using local geographic keywords to attract targeted visitors, but they’ve forgotten the golden rule of website content: Write for the bride FIRST and then worry about the search engines.

Otherwise she’ll see your vomit of targeted keywords and leave the page before you can say, “SEO.”

The Schizophrenic Blog

This poor blog has no idea who it is.  One minute it’s a blog for brides…the next minute it’s a blog for wedding photographers…then it’s an online diary.

Write your blog for your ideal client, the ones you want to attract.  Don’t mix up your message.  If you want to write for more than one type of visitor, create a separate blog for each.

Otherwise, the brides you want will be turned off by all that info they have no interest in and they will split as soon as they find you.

The Abandoned Blog

This blog doesn’t even really need a description.  It has a couple of posts (the first of which is, “Wow, my first blog post!”) and it hasn’t been updated in months.

Ideally, your blog should be updated 2-3 times per week for maximum effectiveness.  Even once a week is enough to keep it fresh.

Remember: you want your bride to love your blog so much that she wants to come back.

The abandoned blog is not interesting for the search engines and it’s not interesting for the bride either.

The Disowned Blog

This type of blog is tricky because it can actually be very popular and generate tons of traffic.  But here’s the thing…this blog is hosted on or

Why is this blog worthless?  Well, all that work you’re doing writing up blog posts and taking the time to post them is generating traffic and authority for the site it’s hosted on (WordPress or Blogger) instead of your website.

Think about it like this: you’re doing all the work and these free blogging sites are stealing all the credit!

Make sure your blog is hosted on your domain.  That means its web address should be not

The Disconnected Blog

This blog might have great articles and images that brides love.  But there is one critical thing missing…your contact information.

Blogs are really good for getting found in the search engines and bringing targeted brides to your blog…but sometimes the bride lands on your blog page, not your home page.  On the Disconnected Blog, if they want more information about your services, they can’t find it.

I see this a lot on those Disowned Blogs hosted on WordPress.  The website owner forgets to put a link to their own website at the top of their blog.
Remember that not everyone finds your blog from your website home page.  Make sure you have prominent contact information and a link to your website that is easy to find.

How To Go from Worthless to Money Making

If you found your own blog on this list of Worthless Wedding Blogs, never fear.  The time for change is now!

What action do you want visitors to take when they come to your blog?

Before you write your next blog post, determine the action you want the reader to take.  Write your post with this in mind and put that “call to action” at the end.

What are YOU gonna write about?

Did you like this post? Leave me a comment and share it on Facebook and Twitter!

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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16 thoughts on “7 Worthless Wedding Blogs: Is Yours on the List?”

  1. AES Comment says:


    Your AES email sequences .txt files do not work as HTML. IS there any way for you to upload corrected HTML script and files so it shows in browser? or HTML script editor?


    1. [quote name=”AES Comment”]Hi,

      Your AES email sequences .txt files do not work as HTML. IS there any way for you to upload corrected HTML script and files so it shows in browser? or HTML script editor?[/quote]

      Hi, Taylor!

      I’m not sure why they aren’t showing up as HTML for you because they work for us and in the video demo. Just make sure you paste them into the [i]code/source view[/i] of your email service, otherwise they’ll look like nonsense.

      If you’re doing that and are having another problem, please email me at [email protected] with more details of exactly what’s happening so that we can trouble shoot for you.

      As for an HTML editor, you can use the editor included in your email service, or Dreamweaver, or a free HTML editor like to view the emails and edit them.

  2. AES Comment says:

    This is great – now I know I’m a creative I have a great excuse for all the chaos! Seriously though I realise how much using this willhelp me
    Thank you Steph and Jeff once again

  3. AES Comment says:

    Hi again,is not the tutorial that display in
    italian is the browser. once I logged in google to make a copy of the documents ,that I was able to do but the info in the browser tabs display in italian so to make a copy or to edit the cocument I have to guess what word means what.
    I will give you a direct link to your email.
    thank you

  4. AES Comment says:

    Hello stephanie ,I’m following the tutorial on how to use the lead tracking documents,any ideas why my browser tab display in italian?
    I used safari and google crhome and they both display in italian I tried going to the tools to reset language and no luck

    1. My goodness, that’s very strange!

      Have you tried opening the tutorial in a different browser?

      If you can send me the browser you’re using and the specific documents that are displaying in Italian, I might be able to help you trouble shoot. Feel free to send us an email at [email protected] and we’ll see if we can help.

  5. Anonymous says:

    Fun article with a great title! For those who want to learn more about creating an interesting yet consistent blog, I recommend Darren Rowse of Problogger. His Build a Better Blog series is extremely helpful. I use an editorial calendar on PositivelyWed blog; it helps to me to stay organized to plan a months worth of content.

    It’s hard to create a great title, but I found a shortcut. The iheadliner app in the iTunes store will provide you with a variety of titles to tweak once you answer a few simple questions. It really works.

    Glad to have found this blog!


    1. I just checked out Problogger. Tons of great, free tips on blogger. Thanks so much for sharing it!

      Since titles are headlines, I learn a lot from the attention-grabbing headlines of magazines like Reader’s Digest, Cosmo and…don’t laugh…The Inquirer.

      There are formulas that really work for getting people to read your stuff, whether it’s an email, blog or magazine article.

      I’m not an iPhone gal (have a Droid myself) but I’m certainly all in favor of short-cuts!

  6. Anonymous says:

    Excellent choice in a title for this article! How about writing a post on how you choose your blog titles? 😉

    1. Thanks, Wedding Queen! I try really hard to make them attention getting [i]and[/i] valuable.

      That’s a great idea. It’s a tricky balance writing blog titles for SEO and make them attention-grabbing at the same time.

      I’ll chew on this one for a bit…

      1. Anonymous says:

        I think many of us make some changes on this days, as the season has almost gone and the Christmas is near. So, there are some useful things right here that I might follow with my “blog-cleaning” Holiday 🙂
        I am guilty of Schizophrenia blog right now, but I think this is better than the abandoning phase I just overcame.
        GL, everyone and have fun writing!

  7. Anonymous says:

    Great post as usual.

    I don’t mind the schizophrenic blog if there are good categories.

    Here’s the blog type I think should be added: Real Weddings. Nothing but pictures and a list of vendors at the end.

    1. Mike, that’s two votes for the schizophrenic blog!

      Maybe I should have clarified; your blog can cover multiple topics without being schizophrenic as long as those topics are of interest to your target audience.

      For example, if your ideal clients (brides, in this case) love weddings, fashion and relationship advice, all 3 will make your blog powerfully attractive. On the other hand, if you start talking about your love for computers, not so much.

      I love photographer blogs and so do brides, but they really become hot spots when you add the details of the dress, the colors, the inspiration. Otherwise, it’s a little boring.

      Of course, they’re not interesting for you. You weren’t a young lady planning your wedding, at least not last time we spoke. 😉

  8. Hey, Jimmy! I’ve been guilty of wasting my blogging efforts in the past, too. The cool thing is that you can always try something new, and when you get it right you will know because you’ll get lots of visits and comments.

    Lorrie, thanks for taking the time to comment. I don’t have anything against any of these blogs; they’re just not very effective when it comes to making money for your wedding business.

    If you create a blog that dishes out articles, images and tips about exactly what interests your ideal customer, they won’t be able to get enough of it because it’s exactly what they’re looking for.

    On the other hand, if a blog is a hodge podge of topics, the likelihood that a bride will bounce increases dramatically. That’s not to say that you can’t show your personality or work it into your posts. In fact, I would encourage that!

    It all depends on what you want to get out of your blogging…do you want to make friends or make money?

    You CAN do both, but it requires a little strategy. These are just some ideas for how to make it happen.

    As always, test it our for yourself. If I’m full of it, lemme know. I can handle it, even if it makes me sweat. 🙂

  9. Anonymous says:

    Ouch! I’m guilty of most of these! Grrhh!
    It’s not my favorite thing to do. Well back to the old drawing board!! And thanks for the heads up!! 🙂

  10. Anonymous says:

    I actually prefer the Schizophrenic blog (what I like to read, not necessarily my own blog)- I like to know that the person is a person and NOT just a business.

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