Attract More Brides and Grooms

This is a sponsored post that contains affiliate links. 

This article is just for our friends in the wedding venue and location business, by very special request. Of course, ALL wedding business people can use these tips, so keep on reading!

The first step to attracting more wedding clients is to step into the bride and groom’s shoes and start brainstorming.

Where do they go when planning the wedding? How can you meet them there?

When it comes to attracting more weddings at your venue, you need to be found as soon as they start planning the wedding, since the location is one of the first things that gets booked.

Creative Ways to Book More Weddings

1. Partner with other businesses the couple visits just BEFORE you.

Now if your business is a wedding venue, you’re one of the first stops on the wedding planning checklist. But there are a few businesses the bride gets to know before you…

Jewelry Stores – The engagement ring usually gets purchased before the question is popped and the date is set. Partner with a local jewelry store and make the soon-to-be engaged couple an enticing offer that puts your location top of their list.

Bridal Shops – Brides are notorious for shopping for a dress…even before he pops the question! This is a great place to introduce your venue to brides before any of your competitors.

Give your partners a voucher coupon to present to newly engaged couples that makes a special introduction to your venue as soon as the engagement is official.


  • A free romantic brunch or lunch at your venue.
  • An exclusive invitation to a wine tasting.
  • A wedding planning workshop hosted at your location.

If you target wedding businesses like these who work with similar clients in your budget range, you’ll get extremely warm leads delivered right to your door. Win them over, and you’ll book up your calendar.

2. Meet them online.

One of the biggest challenges a couple faces when planning a wedding is finding the right location. Consequently, it’s the #1 question asked in the chat rooms and the #1 search done online. They’re simply rabid for wedding venue ideas and reviews.

Be there online when they start the hunt for the perfect wedding venue.

Step 1 – Type the name of your local area followed by the word “weddings” or “wedding locations” into Google.

Example: Little Rock wedding locations, Dunedin weddings, Portland wedding venues

Step 2 – Make a note of the websites that come up on Page 1. Is your on the list? If not…

Step 3 – Get listed on as many of those websites as possible.

  • Advertise or list yourself on every site on Page 1.
  • Partner with those websites and businesses to get your venue listed there.
  • Write a guest blog post for them in exchange for a link to your website.

Step 4 – Get your location reviewed on local business directories.

Promote your venue on every local online hot spot and you’ll book more weddings.

3. Feature your Real Weddings everywhere.

Brides are addicted to real weddings, and they’re especially interested in seeing photos and reading reviews. Partner with a photographer to submit yours to wedding websites and blogs such as Style Me Pretty and the Knot. Try out this list of top wedding blogs for starters.

4. Run a Facebook or Google PPC Ad campaign.

Facebook Ads – These are much simpler to set up and run, so they’re a good place to start for pay per click beginners. Target demographics by Relationship Status (Engaged or In a Relationship), Interests (My Fiance), Age, Sex, even affluent zip codes in your area so that ONLY your prospective clients see your ads.

Google PPC – This is another way to get onto Page 1 of Google when brides and grooms are searching for locations in your area. WARNING: This is much more complicated and more difficult to do well than Facebook Ads, so please invest in PPC training or hire someone to help you. You’ll end up wasting time and money otherwise.

5. Use a venue management software to stay organized.

As you are driving more online traffic your way, use a venue management software to stay organized.

Our software platform is The Book More Brides CRM.  The automation feature makes it super easy to followup with your leads with proven email templates and text messages to maximize your bookings. It’s a must have tool for venue sales, and the interface is simple to use, even for those of us who aren’t tech savvy.

3 Simple Steps to More $$$

The key to getting your location in front of couples who are searching for a venue right NOW is to:

  1. Think like a bride/groom.
  2. Find out where they’re searching.
  3. Meet them there.

Use your creative genius to come up with even more ways to meet and wow those couples right from the start.

Ready to fill up 2021 and beyond with bookings?

If you need help getting leads for your wedding venue or need a digital makeover to book your venue solid set a time to speak with Nick and explore quick possibilities:

If you need help sooner or at a different time then offered then please email Nick at hello(at) or contact us.

Book More Brides, wedding business, wedding business marketing, wedding business education, wedding venue marketing, wedding photographer marketing, wedding planner marketing, copywriting

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24 thoughts on “5 Ways for Wedding Venues to Attract More Brides and Grooms”

  1. Hey Stephanie,
    It feels great after reading a valuable content. I am totally pleased by your way of saying things in a well behaved manner. The idea of partnership with other businesses will surely bring a lot of luck in our favor. Running a online campaign is a realistic idea. Thanks for writing such a nice blog.

  2. Jordan says:

    Great Article! Very helpful and well thought insights!
    Definitely looking to fill every weekend at our amazing, rustic, unique & charming wedding venue in Milwaukee, WI
    The Hubbard Park Lodge

  3. James Smith says:

    Hello there, I am the owner of an event venue and the tips for wedding venues to attract more brides and grooms helped me a lot in my business. Thanks and keep sharing!

  4. Thanks for sharing . Nice blog

  5. Rio Swan says:

    Nice Blog. This blog is so helpful for having the best wedding.I wish to get more such information. Thanks for this article.

  6. Derek Page says:

    Way to go on this post man. Really killer stuff. I’ll be back to read your other posts.

    1. Lepresca Torres says:

      Thank you, Derek! We look forward to having you back!

  7. Rio Swan says:

    Very interesting blog! Wedding venues are good for wonderful wedding moments. The ways are best for find a suitable venue for wedding.

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  10. Lynne Ford says:

    I just read your article and it was very helpful. I am interested in more advice and information. We have a genuinely authentic, rustic barn (1941) wedding venue and we’ve been open about 18 months. We are still hearing “we didn’t know you were here.” Any information will be greatly appreciated.

    1. It’s hard to give specifics without knowing your situation, but I’d start with identifying who your couples are. Who wants to plan a wedding in a 1941 barn? Where do they live? What type of background to they have?

      Then find out where they’re looking to find a unique location like yours. What wedding websites, Google searches, blogs, magazines? What wedding planners do they work with?

      Once you know who they are and where they go, you can meet them there.

    2. Sherry says:

      How did you fix that? We have been open for a year and we are getting that as well as no scheduled tours. Don’t want to keep doing the bridal show route. Looking for advice

      1. KFoster says:

        1. Partner with a local , reputable bridal show producer and host the show at your venue.
        2. Wedding planners are your best resource, host one-on-one tours and lunches to get them familiar with your product.
        3. Create a wedding planner incentive plan that rewards them for sending repeat business to you. Have a list of inventives they choose from based on a minimum amount of money their events have spent.
        4. Hold a quarterly Open House to get local business and other vendors aware of your location
        5. Have an anniversary celebration and have press come out to write about your venue, event, location etc…
        6. Create a signature event that draws in the local community…Christmas is an obvious place to start that would be soon……for example, every Sunday have a Letters to Santa in the Living Room where kids come bring their letters to Santa and have hot chocolate etc…..
        Hope this helps!

  11. Asad Khan says:

    Amazing content…Gave me a lot to learn how to target our clients…

  12. I am the Lead Office manager at The Ambassador. We are a banquet/ event center. We also do weddings and receptions as well. I am looking for ways for our business to make more money into our business through weddings/receptions. Do you have any ideas?

  13. So where we are concerned, what we advise our clients and
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    starts getting splattered it’s bound to hit you;
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    Manufacturing businesses are the key focus for this article, and manufacturing
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  14. Ardrianna says:

    Hello Stephanie, I am the new event coordinator at NaKayshions Wedding and Event Center. I’m interested in learning more ways to reach people and expand our business. I am looking forward to more helpful tips, thanks for your help!

    Event Coordinator
    NaKayshions Wedding & Event Center
    432 S. Clark Rd.
    Cedar Hill, Tx 75104

  15. Sean Haynes says:

    I have just taken over events management at a popular beautiful church in Durban and I love your ideas. Feeling excited and motivated.

  16. Thaddeus says:

    Excellent article. I absolutely love this site.

    Stick with it!

  17. We have plans to become one of the most sought after wedding venues in Linn County. Thank you for providing us with helpful information!

    Mallard Creek Golf Course
    Lebanon, OR 97355

  18. Meghan says:

    Looking forward to more tips! These were very helpful. Thank you!

  19. Julie Mealer says:

    Hi Stephanie, I am the Special Events Mgr./Wedding Coordinator for Annadele’s Plantation in Covington, La. Would love any advice/tips you can share to be more competitive and book more weddings.


    1. It’s hard to give you advice without knowing the specifics. You can certainly find lots of great ideas by searching this site! This page is a good place to start:

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