4 Creative Marketing Strategies for Non-Local Wedding Businesses

Question: How can I get more leads for my destination wedding business?

Hi there,

I am Stefania, a young Italian woman living in Rome.

An American friend of mine has explained that it is becoming more and more popular for American couples to host destination weddings, including European destinations, such as Italy.

So, my idea would be to assist US citizens who wish to get married here in Italy.  I tried to be advertised a lot from US agencies but as you told in the videos it doesn’t work… so I am asking you for help, I mean if you could help me in build my destination wedding business.

I tried to download your 64 free websites where I can advertise my business, could you help with that too? Thank you very much

Best wishes,

Stefania

Answer:

Hi, Stefania!

We’re actually working with a client right now who is targeting a similar market; she is a destination travel specialist who works with American couples planning a destination wedding in Ireland.

Because your business is international, you’ll need to use a different approach to reach your target market.  You can still adapt the free and cheap marketing strategies we recommend for local businesses, but your focus will be ONLINE, since that’s the most cost-effective way to reach couples planning a destination wedding.

Here are four strategies we suggest to get the best results for a non-local wedding business without spending a lot of money:

1) Connect and partner with venues who offer destination wedding services for American couples.  Interview them for a series of blog posts and link to them.

2) Write articles for destination wedding and travel blogs about Italy destination wedding topics.  This will attract targeted visitors and boost your SEO when you link back to your website.

3) Write  a free report or create a video called something like, “10 Disastrous Mistakes to Avoid When Planning a Destination Wedding in Italy,” and give it away (after brides enter their name and email) on your blog, with a Facebook ad campaign, and from your guest blog posts.

4) Create and optimize Youtube videos around Italy destination wedding planning topics.  This is the easiest way to get to Page 1 on Google fast.

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