The value of Facebook fans for a wedding business can be huge, but only if you are reaching them in a way that encourages them to support your brand.

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Hartley Brody broke this down into three points. First, keep your content continuous and interesting. If your fans like what you are sharing they will share it with their friends which triggers into organic growth for your company. Second, build relationships with fans. Ask questions, and even more importantly, make sure they respond when your fans comment on your page. And finally, find a way to turn your fans into customers by offering promotions and events just for them.

Remember that your page isn’t going to bring in leads and clients for your business on its own. Focus it on your fans, and they will love you for it!