Triple Wedding Leads Blog

Doubling or even tripling your wedding leads is easier than you think.

I’m not just blowing sunshine up your wazoo here. We work with wedding pros every day, and our first goal is to optimize what they’ve already got to increase leads and bookings.

We look for the simple, easy changes that can double or even triple your results without spending a penny.

This is what we call “low hanging fruit.” You don’t have to climb to the top of the tree to pluck these babies; it’s simple and fast.

If you do take these actions, it WILL boost your business with little effort.

Watch this video to learn more:


CLICK HERE to get even more free strategies!

Strategy #1 – Fix your follow up.

This is by far the most common place wedding pros are losing bookings. If you’re not following up at least 5x, you’re losing money!

The good news is that it’s also super easy to fix. Event Temple makes booking more of your leads even easier.

Strategy #2 – Capture more leads with a free giveaway.

Ever see those forms on people’s websites offering a freebie in exchange for your email address? Yep, there’s one on this very page. 🙂

Know why you see them all the time? They work.

96% of your website visitors aren’t ready to buy from you yet. Capture them as real leads so you can follow up until they are ready to buy.

Strategy #3 – Create content that attracts your ideal clients that tweaks their biggest pain points.

Not just any free giveaway will do. It has to be something your ideal couples want.

Fortunately, you don’t have to guess whether or not your content will work as “bait.” Survey your clients and spy on them online using a Google Forum search to learn their biggest pain points.

Make your content about that and it will be irresistible.

Ready For More Proven Wedding Marketing Strategies?

Even implementing just ONE of these strategies in your wedding business will get you results. And we’re just getting started!

Learn more strategies you can use to attract quality leads and book more of the weddings you want in our upcoming Summit. Attendance is totally free and totally awesome. 🙂

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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5 thoughts on “3 Simple Strategies to Triple Your Wedding Leads”

  1. Jeanne says:

    that’s a great question, Eric….are there some suggested “eye-catching” email subject lines that get ppl to open them more than others?
    what about those ppl you reach out to 5 times and get absolutely no response from–any additional tactics you can suggest using?

    1. Daniel R says:

      I’ve been working with leads for the last year. I’ve setup a automatic workflow that sends an eye catching email to leads I get from venues, showcases and wedding vendors. My system even has a follow up system. Basically I pre-write all the emails and the lead will receive an email every 2 weeks. Once the lead gets 5 emails and I have no response, I know the lead is not worth it anymore.

      My comments on this article:

      1. Follow up is not a guarantee your multiply your leads. I get a lot of leads and my conversion (booking from those leads) is still low (talking about sending emails, following up and making calls like a tele marketer)

      Still is important to follow up even if I book just a few weddings from the leads.

      2. I don’t do giveways. Everyone is doing that in my area. This may not be valid every where. I book high end weddings and my ideal client is turn off by a photographer offering a giveaway.

      Now on the good side, I offered a general photography discount using the leads I have and I did book maternity sessions from the campaign. The point is to keep doing different marketing ideas to increase your booking ratio but I always measure my results with a spreadsheet (time invested vs profit make)

      3. Making irresistible content? There is so many websites ranking better in Google than my business providing irresistible content (the knot, weddingwire, etc). I wrote good content for my ideal clients and the strategy did not produce much (again is about profit) In my market, people is so busy they do not have time to open emails, read things, etc.

      But on the good side, we always think “content” is all about blogging articles but can be a lot of things, like creating a very interesting short video. This has proven working for me. I’ve been creating short videos that I post on FB and IG and it looks more leads are coming.

      Also, another strategy that worked for us was the use of text. If you have a contact form in your website asking the phone number, make sure YOU TEXT THE LEAD. Sure we call and email as well, but I’ve seen an increase in response by texting first. Maybe worth for your business as well.

      Hope that helps. 🙂

      2.

  2. Eric says:

    The biggest question is: How do you get leads to OPEN and READ the emails? Many times, my leads are getting emails not only from me, my competitors and other vendors…so many emails, how do you determine which to read and which to ignore?

    1. In order to get someone to OPEN, the subject line must be:

      – Relevant to the person.
      – Arouse curiosity.
      – Get attention.

      In order to get them to READ, the same things apply. You have to keep that going.

      Subject lines that work well:

      – Include their NAME or WEDDING DATE. This gets attention immediately!
      – Emotional subject lines but be careful that you follow through with what you write or it will create distrust.

      If you are emailing people who have NOT emailed you first (like bridal show lead lists) they haven’t given you permission to email them specifically and will likely consider your email spam, no matter what you do. If that’s the case, offer them a free valuable giveaway to build a relationship before you try selling them anything.

      1. Daniel R says:

        When I do bridal shows I rely more on the email list I get from brides visiting my booth. I had have low success for sending emails to the list I receive from the bridal show organizer, even by offering something. I think they do receive something similar from everybody who gets the same list.

        This is a tip I learned from doing bridal shows that helped me book more from bridal shows: When you get a bride coming to your booth, instead of asking their info and email (so you send them more info later) SET UP APPOINTMENT RIGHT ON THE SPOT. I’ve seen this strategy work best because the bride is committing to something and even if they re-schedule later I’ve seen working good for me.

        I have a studio to meet with clients and you may not have one, but give it a try. Who knows is this helps your business too 🙂

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