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Last week we surveyed our audience of wedding professionals to find out what your biggest challenges are and what we can do at Book More Brides to make your life a whole lot more profitable and FUN.

We promised to use these results to improve the articles and videos we make this year (I do solemnly swear!) and to share them with you.

Oh, and we also hosted a sweepstakes so that one lucky winner gets a free Kindle Fire!  How could I forget that?

Congratulations to Tina Lucy of Georgia.  Your Kindle is on the way. 🙂

Thanks to everyone who took the time to respond to our survey.  (If you missed it, your results won’t count in this round up, but you can still tell us what you think here.)

Before we get to the results…

Our Survey Disclaimer

This survey is too small to be “statistically relevant” (that’s fancy talk for, “don’t bet the farm on these results”) for the whole wedding community at large.  However, it IS relevant for our Book More Brides friends and followers, and it may indicate larger trends.

These results are based on over 500 survey responses received from wedding professionals who are on our email list or who visit our website.

Now that my lawyers are appeased, we can get to the good stuff!

Watch this wedding trends video to get the full results:

Highlights From the Survey

  • The largest segment of survey respondents (22.2%) have been in business for 5-10 years, with 50.9% in the business for 1-15 years.
  • When asked which type of information video they most like to watch, “Steph & Jeff LIVE” came in the #1 choice, followed by Power Point.  A mixture seems to be most preferred.  (And thanks for the request for live babies and more funny hats?!??)
  • When asked what topics we should cover:

#1 – Marketing Strategies 82.7%
#2 – How to Get More Leads 74.5%
#3 – Sales Techniques 66.1%
#4 – (Price and Value, Social Networks and Dealing with Competition get an Honorable Mention with > 50% voting for each of them.)

  • THE SHOCKER – 47.9% of vendors report making less than $25,000 per year!

This last point has me reeling.  $25,000 of annual income is NOT a liveable wage in my neck of the woods, and probably not in yours, either.  Especially if you have a family.

Jeff and I are re-dedicating ourselves to giving you more of what you want and need, making it more useful and stripping away the dross to help you make more money and build the life you want in 2013.

Sound like a good plan to you?

Thanks again for being a part of our community!  More good stuff to come in our new series of videos to be released soon…

Want to learn MORE about the state of the wedding industry today?

7 Deadly Mistakes video

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