Learning to market your wedding venue can be overwhelming. Whether you are just opening a wedding venue, or you have been
Are you looking for the best tips to market your wedding venue to your ideal customers? Do you feel frustrated and overwhelmed with the lack of interest in your wedding venue this year? Have you tried to get your wedding venue in front of the right bridal couples but struggled to figure out the best and quickest way to do it?
If you’re looking for the best tips to market your wedding venue to the right bridal couples – take a read through these simple tips below:
- Set up a collaboration or photoshoot with other wedding vendors
- Host an open day every season
- Sign up with the best directory platforms
- Start blogging every week
- Schedule your social media posts
- Concentrate on SEO
- Revamp your pricing or packages
- Ask for referrals and reviews
- Update your website
- Create an automated email list
- Upgrade your brand design and copy
- Implement a strategic Facebook Ads plan
There are several ways to market your wedding venue, but in this article, we’re going to share the best ways that you can get your wedding venue in the eyes of your target audience.
Marketing your wedding venue to a broad audience of bridal couples is a waste of time and money. In this article, we’re showing you how to narrow down and pinpoint your ideal clients so that you can attract them to your wedding venue effortlessly in the future.
1. Set up a Collaboration or Photo Shoot with Other Wedding Venues
This is the quickest way to get more eyes on the prize. In this case, your wedding venue. A collaboration entails hosting a setup or photoshoot at your wedding venue and inviting other wedding vendors and suppliers to collaborate with you.
The pictures taken at the photo shoot will then be exchanged and shared on every ‘collaborators’ social media accounts, thus getting your wedding business exposed to a much wider audience of your ideal clients in no time at all.
2. Host an Open Day Every Season
Although you may think I’ve added this one here for the obvious reason of getting brides to visit your wedding venue for an open day, I do actually have another perspective on why this is such a great opportunity for wedding venues.
Open days and events of this nature provide great content to local magazines and newspapers in your area. By inviting them to your open day, or even better, collaborating with them – you could gain some incredible exposure both within their publications and on their social media accounts.
3. Sign up With the Best Directory Platforms
This one is probably quite obvious to you, but as with most of the tips shared in this article – there’s an alternative reason why this one is listed here in our top 12 tips for marketing your wedding venue to the right clients.
Aligning your brand with the best directory platforms in your country, eg. WeddingWire and The Knot. You will position your brand as a credible and trustworthy wedding venue, AND you will provide your website with crucial and credible backlinks to help your business rank higher on Google and other search engines.
4. Start Blogging Every Week
Adding a couple of blogs here and there will not do your wedding venue any favors. If you want to stand out amongst the crowd – your wedding venue needs to have regular articles on the website that answer your ideal customers’ questions.
But here is an extra tip – instead of writing articles for the sake of adding content to your site – be strategic in your approach to blogging by using descriptive words and geolocation. You can do this by adding articles about other wedding vendors and suppliers in your local area, and creating a list of words describing your wedding venue then using those as blog post ideas eg. Luxury wedding venue in New York or Beach Wedding Venue in Newport.
5. Schedule Your Social Media in Advance
Social media algorithms support social media accounts that are consistent. If you get too busy or if you happen to forget to post content to your Facebook or Instagram accounts – your efforts will not reach your target audience.
By setting up your social media content in advance and using a social media scheduling tool like Tailwind, Planoly, Later, or Loomly – you will have much more chance of showing up on bridal couples feeds.
Extra Tip – The algorithm for Instagram has changed – Do not use more than 5 hashtags, otherwise your account may be flagged as spam.
6. Concentrate on SEO
If you’re wondering where to spend the majority of your marketing budget to get more wedding bookings for your wedding venue – the answer is SEO.
Getting your wedding venue ranking at the top of Google and any other search engine is vital if you want to attract your ideal bridal clients.
SEO is not hard to do, and there are free tools such as Ubersuggest that will show you how to start using it for your wedding venue business. If you don’t have time – you can also hire an SEO specialist to help you.
Almost every bridal couple planning a wedding will use Google to search for their dream wedding venue and wedding vendors. If you do not show up on the first or second page – you are missing out!
7. Revamp Your Pricing or Packages
Believe it or not – your pricing and packages could be hurting your business, especially if you are too cheap or if your pricing packages are too complex. A simplified approach to your pricing and packages will help you book more weddings.
It’s also crucial that your wedding venue pricing and packages are presented in the best way. Do you have a branded document to send to interested clients? If not, now’s the time to create one. You can create one for free using design software like Canva.
8. Ask for Referrals and Reviews from your Ideal Wedding Couples
We know this one is not as easy as it sounds. Asking for referrals can feel quite desperate and daunting for some of you, but if you do it in a certain way – it can be quite an easy way to get more clients for your wedding business.
The easiest way to ask for referrals is to mention that you are upgrading your website or packages and you’d like to add a couple of testimonies. Most couples will be more than happy to help you out with this one.
Another way of gaining referrals is to ask other wedding vendors and suppliers to provide feedback on their experience with working at your wedding venue. You could also give them positive feedback or reviews in return.
Extra Tip – Make it easier for them by sending them a Google Form or link to your Google Reviews or Facebook Reviews page.
9. Update Your Wedding Venue Website
A bridal couple will research and do their homework on any and every potential wedding venue and wedding vendor that they’re interested in using for their big day. If they visit your website and find that it loads slowly, has low-quality images, lacks content, reads exactly like other venues or just has an old-fashioned look and feel – they may quickly bounce off it.
It is vital that your website represents you and your brand at its best at all times. Therefore, you should always update the site with new wedding images and content as often as possible.
10. Create an Automated Email List
Putting all of your energy into social media is a risk, especially with the ever-changing rules and algorithm upgrades. By collecting bridal leads and building an email list of highly targeted bridal couples, you can continue to attract and market to that audience even if Facebook or Instagram disappear.
11. Upgrade Your Brand Design and Copy
What is modern or attractive to bridal couples today may not be next year. Upgrading your brand design and copy to align with todays’ modern bridal couple is essential if you want to continue to attract your ideal customers.
Extra Tip – Learn how to write better copy for your website, emails, and sales pages to convert more leads into bookings.
12. Implement a Strategic Facebook Ads Plan
Trying to do Facebook Ads for the sake of marketing is a big mistake, especially for the wedding industry. Our audience is only around for a small amount of time while they plan their wedding. Therefore, if you want to use Facebook Ads to grow your wedding venue business, you should follow a strategic plan to ensure that you do not waste your time and money.
In this article, we’ve shared a lot of tips to help you market your wedding venue to the right bridal couples near you. If you’d like more advice and guidance on how you can grow your wedding venue business – we’d love to hop on a free consult call with you here.