What?!?

Alright maybe I’m being a little dramatic here, but never underestimate the power of a titillating headline.  (I’ve been waiting all week to use titillating in a sentence.)

Google Analytics is a fantastic tool at an incredible price…FREE!

Let’s face it.  There are a million and one ways to spend money on bridal marketing and unfortunately, many will not bear fruit. You have to know what is working. Unless you actually enjoy shoveling money into a bottomless pit.

In the world of online marketing, Google Analytics is one of the best tools for tracking the results of your wedding marketing.  Without some kind of tracking, you are sailing without a rudder.

So what is Google Analytics?

Google Analytics creates a tracking code that you put on your website.  This code allows Google to tell you where your website visitors come from, what they do on your website, how long they stay there and more.

Bonus: it is EASY to set up.  Just set up your free Google Analytics account, grab your tracking code and send it to your web master or paste it onto your website yourself.  If you have a WordPress site, it’s even easier; just use a Google Analytics plugin like Google Analyticator, add your analytics ID (looks something like UA-1234567-8) and you’re done.

I will admit right up front that I am addicted to this tool. I love to check my stats every morning with my first (of many) cup of Joe. I’m excited to see if our latest marketing piece is working, if traffic is still on the rise, and how many visitors are hanging out and reading our articles. This is really just the tip of the iceberg of what you can learn.

Wouldn’t you want to know what keywords your prospective customers are typing that bring them to your site? How about which page they spend the most time on and what page they leave on?  How about just knowing where they came from?  Was it a Google or Yahoo search or did an ad on a bridal website actually send you visitors?

This is stuff you need to know!

Without this crucial data you could be flushing serious time and money down the toilet.  Are you convinced?

Take a deep breath, it’s really not hard to get yourself set up.  Really!

My lovely and talented wife has made a nice little tutorial video for you. This should get you up and running. In the near future I’ll show you how to use this data to improve your game in a serious way.

I can’t overstate the importance of actually knowing how your online endeavors are working. Do yourself a favor and get on this.

STEP ONE:  Watch this video below.  Use it to setup your account and get Google Analytics on your site today.

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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8 thoughts on “Without Google Analytics Your Wedding Business is Doomed!”

  1. AES Comment says:

    I’m not sure of anyone else is having the same problem, but whenever I right click on any of the suggested links to select “Save as” it doesn’t highlight or allow the “save as” option

    1. [quote name=”Automatic Expert 1″]I’m not sure of anyone else is having the same problem, but whenever I right click on any of the suggested links to select “Save as” it doesn’t highlight or allow the “save as” option[/quote]

      If it doesn’t give you an option to save, click the link and let it take you to where it’s located on the internet. Then go to your browser at the top, select “File” and then “Save As” to download to your computer.

  2. AES Comment says:

    I hate to be a pain but this video only covers putting the code into your website. Where do we get the information to put it into our WordPress account?

    1. Stephanie Padovani says:

      [quote name=”Automatic Expert 1″]I hate to be a pain but this video only covers putting the code into your website. Where do we get the information to put it into our WordPress account?[/quote]

      Check out this video tutorial:

      NOTE: If you have a WordPress.com blog (it would look like yourblogname.wordpress.com rather than yourwebsite.com/blog) you CANNOT install Google Analytics on it.

      Instead, you will use the WordPress Stats feature.

      More info here: http://en.support.wordpress.com/stats/

  3. Anonymous says:

    Hi, Thomas!

    “Body tags” does sound an awful lot like “body bags,” doesn’t it? Creepy. 😛

    If you look at the code view of a web page, the body tags look like this:

    Between these body tags will be the “body” of the content on your website. By referencing these tags, you know where to paste in your Google Analytics code.

    I am NOT a programmer, but this is quite simple to do, especially if you have a WordPress blog or other access to your code.

    However, if someone else manages your website, just email them the code and instructions Google Analytics give you in the handy email they create for you. Your webmaster will know exactly what to do.

    I hope this helps! If not, shoot me an email with some more details about your particular situation and I’ll give you more clear direction.

    1. Tamra says:

      I’m in a unique situation where my web designer has disappeared and I do not know my google username and password is there any help or hope?

      1. Yeesh. That’s a tough one. Looks like your web designer set up Google Analytics on your website, so I was able to get your Google Analytics ID: UA-44593200-1

        Try contacting Google support and see if they can give you access to your data.

  4. Anonymous says:

    Thanks for the video – can you explain what you mean by body tags on the webpage?

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