Dancing_CoupleChange, evolution, forward movement: these are not words often associated with businesses and yet truly successful businesses embody those very words. Back in the 1950’s businesses did everything the same way, and were successful by doing it. People were comfortable with using the same products, and being told what they needed. That was a different world though, and a world that existed before the information age.

As Johnny B. Truant points out in his article about entrepreneurs, your wedding business must be able to push the limits and change both with the times, and sometimes a bit ahead of the time. Brides may want somewhat traditional weddings, but they are used to trying new things, and having the ability to use new technology and products at the drop of a hat. While there has to be a formula to what you do, and a strong foundation to your business, you have to be willing to re-think what you are doing on an annual basis.

What does this look like for a wedding business? It means keeping up with the trends in marketing, for a photographer it means trying new angles or getting a new camera lens, for someone who makes wedding invitations it means coming out with new designs which reflect style trends. Look at your business with an open mind and ask yourself what you can do differently that will reach brides where they are, and where they will be in a year from now. What is the biggest change you have made in your business so far?

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0 thoughts on “Why Your Wedding Business Is A Constantly Evolving Business”

  1. I have updated my services to give more value. Last year I coordinated AND officiated 5 weddings. I did not advertise this – it just happened. Also, I saw an increase in elopements in my area.

    Because of these new trends I updated my website with a ‘new’ service and added a new elopement business.

    1. [quote name="Carolyn Burke - Wedd"]I have updated my services to give more value. Last year I coordinated AND officiated 5 weddings. I did not advertise this – it just happened. Also, I saw an increase in elopements in my area.

      Because of these new trends I updated my website with a ‘new’ service and added a new elopement business.[/quote]
      Sounds like you saw a new need in your market and created a service to fill it.

      Nicely done, Carolyn! Thanks for sharing.

  2. What is the biggest change you have made in your business so far? Jumping on board with social media

    1. [quote name="Wedding DJ Kent"]What is the biggest change you have made in your business so far? Jumping on board with social media[/quote]
      What kind of results are you getting? I’d love to know.

      1. I believe this social media “thing” is overblown. Mainly perpetrated by those who have finanical gain to make from it. I started a Facebook page and although I believe a business needs one I have found absolutely nothing coming from it. Other DJs I have talked about Facebook, it has not helped them either. Now I freely admit I do not twitter and will never get into to this.

        I am tired of of chasing the fad of the week and dealing with the attention spans of a twenty year olds. I believe what Paul Simon said,”After changes upon changes we are more or less the same” I believe this in business, too. How many trend things have we seen going by the wayside as the “tragically hip” move on to the next shiney thing that catches their eye. I wonder what the next thing next year will be heralded as the way to get more brides!

        1. [quote name="Larry Bernstein"]I believe this social media “thing” is overblown…I started a Facebook page and although I believe a business needs one I have found absolutely nothing coming from it. Other DJs I have talked about Facebook, it has not helped them either. [/quote]

          Larry, I feel your pain about yet another hyped up fad. But social media is not a fad; in fact, it’s a just a name to describe the increasing interactivity and connectivity of the internet.

          In other words, this “social media” behavior is only going to increase.

          It only works if you work it. Don’t both with social media unless you can commit to 15 minutes per day, every week, every month.

          It’s a long-term strategy to build relationships and [i]eventually[/i] get leads. You can’t just throw something out there and expect it to turn into work; you have to post valuable stuff, like, share, comment, etc. Every day.

          There are certainly plenty of other marketing ideas you can pursue if social media isn’t your thing.

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