The best marketing tactics don’t come from the perspective of “let’s sell brides something” but rather from the business asking themselves “what do brides really need.” Whether the bride knows that she has a problem that needs solved doesn’t matter, as long as she truly does need your solution.
Let’s think about it for a minute. Before cameras were invented there were a lot of weddings, but no photographs. In fact, very few of the rich and famous got paintings done of their wedding day. Now days it is unthinkable to not have a photographer take a million pictures of your day.
People don’t want to be sold something they don’t need. In fact they hate businesses which ignore their needs and focus on selling. The only way you can really reach the bridal market is to reach them where they are at: in love, planning a huge party, and in need of a ton of advice, products and services. For more ideas on how to reach customers and market to them based on what they need make sure to read the article by Emily Heyward. What do you think?
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