Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about.
The reason this is important is because if you can create major buzz about your wedding business and then carry through on delivering what everyone is excited about you are going to be loved by brides all over. So how do you create buzz you ask? By creating an event, product, or wedding package that people have to love. Usually it is something that happens only once, is only available for a short time, and has the ability to catch the notice and interest of most people.
A super simple way to create buzz is by writing articles that generate a ton of interest. It’s not easy to do, but the long term benefits are huge. Pricilla’s of Boston was successful for decades due to the number of celebrities they created wedding dresses for, and when that celebrity status died away, so did the business. Never underestimate the power of word of mouth in creating long term success in business. For more information on ways to create buzz and track the results make sure to check out this article by Mark Schaefer.