Measuring your stats for social media and online marketing efforts is crucial. This is the only thing that will tell you honestly whether your efforts are effective or if you need to do some more tweaking to reach your market better.
The tools of measuring these stats are call analytics. However the fact is that there are a lot of tools out there, and the main ones you see and the ones that are the easiest to access are the ones that really don’t tell you what you need to know according to Janet Aronica’s great article.
You don’t need to focus so much on how many Facebook fans and Twitter followers you have (although if you don’t have many you do need to work on that) as you need to focus on how much engagement you are getting. Is anyone reposting your updates or commenting on them? If not that is the top sign that you need to work on tweaking your social media efforts. Make sure to read Janet’s article for more tips. What do you think?