ConsultationWhen you sit down to talk with a potential bride you are going to find that there is a lot of repetitious material that you cover with each and every bride. It’s easy to just come up with a spiel and stick to it. Remember however that each bride is different, their wedding is different, and everything you say is new information to them.

Make sure that even though you are covering all the same old basics that you customize the information to the bride you are talking to. At the start find out a bit about what she is looking for. Not only will it give you an idea if this will be a good fit, it will also allow you to do a personalized presentation. You can choose package deals which fit what she just told you, talk about location benefits which fit her dream, and include information about add-ons that she will need.

Personalization is what makes your client feel special, and it’s what often closes the deal at the end of the day. Once you’ve got your basics down you might need to do a review now and again, or use a cheat sheet, but always, always make sure the bride feels special, like you care, and make notes for when you see her again so you can continue that on the next meeting. Check out this article by Tony Cole about personalization preparation. What do you think?

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0 thoughts on “Why You Need To Personalize Your Business Information For Each Bride”

  1. Great insight. For some of us this is a no-brainer and we customize our service to each client, but others do lose sight of this and their services become stale. Weddings ARE very personal events so it is important to know the “hot button” issues to the bride and groom as well as get to know them as individuals.

  2. Ed Eaton says:

    Stephanie, Great tips here, and so true! We actually use a powerpoint presentation, personalized with their name, wedding date, and some additional information about their specific wedding day, and then insert some of our slides in. SO PERSONAL, and has increased our closing ratio by at least 40% more.

    1. [quote name=”Ed Eaton”]Stephanie, Great tips here, and so true! We actually use a powerpoint presentation, personalized with their name, wedding date, and some additional information about their specific wedding day, and then insert some of our slides in. SO PERSONAL, and has increased our closing ratio by at least 40% more.[/quote]

      Love it! Thanks for sharing your success.

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