wedding-planning-purpleA bride’s perspective on why she chooses one wedding business over another can often be confusing. Getting in her shoes and taking a look at your wedding business, especially the marketing, can be an eye opener to find areas that need improved. Alan Berg’s article on his blog encourages business owners to think about why a bride chooses one business over another.

For instance, do you have pictures of your site, products, etc. on your website, and if so are they pictures of actual weddings? There is nothing more inspirational than for a bride to see your products, the location, food, etc. in a similar way to how she would do it. It not only proves that other brides have used your business, it helps her see your business in perspective, inspiring her to use you over another business. How do you use pictures in your marketing?

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