So how many of you have bought something that is advertised as being “For A Limited Time Only?” Yep, if you see “limited time” it is quite likely that you will buy whatever it is so you don’t miss out. Like Pringles Limited time flavors – which by the way should be around a whole lot longer than they are in my opinion!
It’s called creating a sense of scarcity. If you advertise wedding industry events that are only around for one weekend a year, or packages that you only offer every three months it is likely that you will see your booking rate soar. Check out Lawrence’s great blog about creating a sense of scarcity!