Keeping in touch with your lead list and clients is super easy using a newsletter that goes out weekly. Tweaking the content and format to reach them is important, but even more important is making sure that you are scheduling the newsletter or mailing to go out at a prime time.
Debby Dowling of WeddingProNewsletter points out that you need to think about those who are on your list. In the wedding market brides and couples are going to be working all day, so your best chance to reach them and make sure they have time to open and read your emails would be in the evening.
Watch Debby’s video here: