Gauging whether your wedding business is in the running with a bride can be a little difficult. So how do you do your best to avoid turning them off? The first impression that a bride has of you and your store is usually what they end up going with. Don’t assume anything. Always ask what you can help them with to find out what part they are having in the wedding.

More than that however is the fact that brides to a lot of shopping around, which means they could end up with 20 or more vendors calling them asking for their business. While emailing them with a promo is great marketing, badgering them is not.

Watch the video by The Perfect Wedding Guide Here:

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