The changes in wedding marketing over the past 10 or more years are drastic. We are all used to seeing fliers, posters and advertisements offering products, but many of those same fliers often make it impossible to know exactly what you are getting for your money. They are upfront in the cost, but the product or information is so hard to find that people quickly become uninterested in the product.
So what changes need to be made in sales marketing? First of all, people expect the information to be available and at their finger tips at the click of a mouse. Also, social media has allowed buyers of a certain product to become an extension for the sales team of a specific wedding business. If they love the business they will recommend it to their friends and followers which can lead to a recommendation to thousands of people who have never heard about you before. By making changes in your sales approach you can reach a much broader audience.
If you are interested in learning more make sure to read Jonathan Farrington’s blog!