Every wedding business dreams of their big break. That one luxury wedding that will put them firmly up there with the big businesses and will keep them landing the big ticket weddings. The reality however is that very few wedding businesses cater only to high end brides. Why is this? Because there just aren’t that many brides will to spend that much on their wedding anymore.
This doesn’t mean that you need to discount your prices, and go broke in the process. What it does mean is that you need to realize that the bulk of your brides are middle class and are going to spend between $10,000 and $30,000 on their wedding according to Shane McMurray’s analysis of nationwide statistics on The Wedding Report. Tap into the market of the majority of brides and if you land some high end weddings just make sure you have a luxury package available for them with the extra perks that a normal bride can’t afford.
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