Relationship marketing is primarily used for convincing clients that you are an expert in your field. Obviously with wedding businesses this is going to be crucial across the board. You can’t just advertise yourself and expect people to come flocking in to buy your products and services. They have to know and trust you first.
As a wedding planner this means no cut and dried “here’s how it is, and if you don’t like it then you’re the crazy one.” No matter how much you believe in yourself you are starting from scratch with each and every client. Talk with them, build relationships, convey helpful information, and stop focusing on the sale. For more information on the basics of Relationship Marketing read Pattie Stafford’s article here!