Google Analytics shows you a lot about other websites, and your own wedding business website ranking. But while they are gathering that information for you, they are also gather the same information and more about your wedding business website.
According to Adam Riemer’s article Google ranks your site on a number of things that you may not ever hear about. For instance if people are “bouncing” off your site more often than they are off your competitors sites then your site will be moving backwards down through the Google ranking making it harder and harder for people to find you. Easy ways to avoid this are making sure that your website loads easily and uses a common format such as HTML that allows everyone to see the content. You may also want to make sure that you are not over selling a product, but are providing information in an easy to use format.