Wedding at titanic

There is a lot of criticism about those mega-wedding websites flying around the internet these days.  Wedding vendors are sick and tired of not getting the most out of their bridal
advertising.  And who can blame us!  I sure haven’t enjoyed wasting money on expensive advertising over the years.

But whose fault is it, really?

As Jeff explained in this video about your wedding business sales chain and as Claire Gould shared in her article about how to test bridal advertising, there are a lot of places your advertising can go wrong.

Chris Jaeger of give 4 really good reasons why you should be advertising on The Knot in his article here: Why I Like The Knot (.com) in 2011

What do you think?  Is the Knot still worth it?

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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3 thoughts on “What Do You Think About the Knot?”

  1. Danny Arias says:

    Wedding Wire is far superior when looking up vendors. If you look at both sites, the Knot has multiple ads and to find the vendors search bar, its tucked away between ads and large pictures. Terrible design. Wedding Wire has a much cleaner and user friendly site. Less clutter and better review system.

  2. Anonymous says:

    For me & many in my business (live bands for weddings), the Knot is expensive per qualified lead delivered.

    That may be due to the demographics of visitors & possibly wedding website visitors generally, which wouldn’t then fairly be criticism of theKnot per-se.. were it not for the considerably higher rates they charge. When you consider WeddingWire pro is $19/month – at $125-150+ in our category is still not good value.

    I realize that finding “live band wedding” clients is like looking for a needle in a haystack. And perhaps it is that the (generally) higher end wedding clientele are not generally found hanging out on wedding websites, & rather they search for specifically what they want more directly online.

    Love this topic & will eagerly await more comments! cheers, john

    1. John, good point about the ROI of Wedding Wire advertising versus The Knot.

      A qualified lead is worth a lot more than a generic, cold lead. It’s super important that we know our numbers, how much traffic we get from each ad we do and how many leads and booked weddings it yields. Only then can we make an educated decision about whether or not the site “works.”

      In some cases there are probably much more effective ways to invest your advertising cash…such as networking with strategic partners, SEO or blogging.

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