Confession: I am a political junkie.

We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun.

I love the creation of the candidate’s image, the branding process, the rolling out of a national message through political commercials. Some are successful; some aren’t.

Whether you liked or hated the results, there’s a lot to learn from the experience.

Each side is selling their product: the candidate. They use a whole slew of marketing techniques to do this. Some of them you can directly apply to your wedding business. Others, you might want to stay away from.

Watch this video to learn more:

What do think about the political “marketing” process?

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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