What do YOU think about the state of the wedding industry today?

We recently asked this question in an email and were amazed at the differences of opinion and perspective.

(A special shout out to Penny, Heather, Lou, Marie, Richard, Gary, Shirley, Dana and Diana for your thoughtful replies.  Thanks!)

WATCH THIS VIDEO to learn what they had to say about wedding industry trends…and what Jeff and I are fighting about.  :)

There’s one thing Jeff and I do agree on; you can blame the lousy economy for what’s going on in your wedding business, or you can take charge of your own personal wedding economy and take some action to improve it.

Regardless of how bad wedding industry trends may be in your local market, you do have control over the meaning you give those trends and whether it drags you down or builds you up.  Like I’m always saying, “If what you’re doing isn’t working, anything else has a greater chance of working than what ISN’T working right now.”

For more strategies you can use to make sure your business has what it takes to weather ANY economy, enter your name and email to watch our FREE video series here.

What do you think about the wedding economy?  Do you agree with the opinions in this video?  Leave a comment below to let us know what you think.

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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5 thoughts on “Wedding Industry Trends: On the Rise or Going Down the Drain?”

  1. Denise Scheffler says:

    My feeling as an invitation vendor since most brides/grooms are new to the experience of costs involved…the best thing is not to ask them what is their budget? They really are not educated enough to know the answer before looking. Therefore, once they look and find that special invitation that they love they will put more value on their perspective of paying more for something that sets the tone for their special day!

    1. I heartily agree! Put off talking price as long as possible to give yourself time to build a relationship and prove your value.

      1. I 100% agree with the previous posts. Brides in general does not have an idea of what their wedding budget will finally be when they are browsing around for items. As a vendor the most important is to treat them well, connect and build a relationship.

  2. Heather says:

    Thank you for addressing my question. I’m re-thinking my approach with wedding couples and the image I need to portray in person and in media. Your information is so helpful and inspiring!

  3. Richard Baker says:

    It has been fun these last 5 years and after 34 years of photographing weddings, we decided to take the higher ground. Playing the pricing game just led us to more work and less profit so we closed down our facility, increased our prices back to where we were before this economic nightmare, and are singularly focused on the client base that we have built over the years. It is interesting how the large quantity of testimonials did not help at all when cold calling brides…all they cared about was the price structure. And once you lowered your price to match what they were expecting, brides still wanted more.
    In essence, we are making more profit since we no longer have the big expense load. On top of this we have more time for each other, enjoy working with brides who have been refered, and our stress levels have gone way down.
    Y’all have an excellent program. Keep up the good work.
    God’s Blessings…
    Cyndi and Richard

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