I love a great game. The strategy, the competition, the victory.  Hell, I even like the agony of defeat.  (As long as it’s not my defeat we’re
discussing.)

I’ve always looked at business through this lens.  It’s all a game. There are winners and losers.

It’s not a zero sum game; you don’t have to beat your competition.  (Not that this doesn’t come with its own thrill.) You just have to win MORE!

I know you want that.  You wouldn’t be here reading this if you weren’t looking for an edge to kick things up a notch.

chessboard

Above photo credit

The good news is that you can really stack the deck in your favor. You can all but ensure your success if you’re willing to open up your mind and take some carefully planned steps.

I’m going to assume…yeah I know, dangerous…that you’re at least good at what you do. You have happy satisfied brides. You delivered the goods and they are thrilled.

Great! Now if only they would clone themselves, you’d be cooking with Crisco.

You’ve gotten yourself this far, but maybe you just need a little extra help to kick it up to the next level.

Winning more for most of us is not only booking more brides, but booking the kind of brides we want at the rate we want and deserve.  Can I hear a, “Hell yeah?”

This is what Book More Brides is all about.

Many in the wedding biz practice, “random acts of marketing.” They randomly throw up an ad, list themselves on a web site, put a cool magnet sign on their minivan (a real bride magnet!) cross their fingers and see what happens.

Sometimes you get lucky. Usually that random marketing might bring in a few bucks at best, but it probably won’t have the long term effects you desire.

So, I’m really glad you’re here.  Together we’re going make things happen.

Above photo credit

We’re going to stop randomly promoting and instead develop a marketing campaign for your business. We are going to position your business to attract the customers you want who are willing to pay the rate you deserve.  You’re not going to be crying the blues about any recession.

Let me assure you: YOU CAN DO THIS.

It’s not rocket science.  It’s about knowing what works, how to implement it and having the inside scoop about how to put it together.

Don’t worry about it being dry and too technical. We’ll keep it straight forward, relatively easy and most importantly…FUN.

It’s a game, remember?

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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0 thoughts on “Wedding Business: The Games We Play”

  1. Anonymous says:

    After watching the first video and half of the second video I was wondering when I was going to get some “meat”. It looks like you are leading up to a special tool you will sale in Video 4. But then the last part of video 2 started getting tasty.

    I printed out the bridebribe form and have a problem with the first question…”What is the most frequently asked questions you get from your clients? (Specific questions, not about price)” Well. the most frequent I get is how much? After that, most of the brides don’t know what to ask. How do you handle that?

    Well, it’s time to go onto video 3.

    1. [quote name=”BeDazzled Bill”]
      I printed out the bridebribe form and have a problem with the first question…”What is the most frequently asked questions you get from your clients? (Specific questions, not about price)” Well. the most frequent I get is how much? After that, most of the brides don’t know what to ask. How do you handle that?[/quote]

      Good question! A lot of times brides don’t know enough to know what to ask us.

      This a good time to use your imagination.

      If you were a bride, what questions would YOU ask? Or what questions SHOULD she ask that she doesn’t know to ask?

      These are perfect ideas to use for your Bride Bribe.

      For example, a question brides have (but don’t always ask out loud) is: “How can I make sure my guests dance at the wedding?” or “Can I play the songs I want and [i]still[/i] have a fun party?” or “What can I do to make my wedding really fit my personality?”

      Take a moment to think like a bride. (Yes, I’m asking you to think like a girl.) Or you can always ask some former couples of yours what their questions were or would be now that they’ve been through planning a wedding.

      Let me know if this helps!

      Stephanie

  2. Anonymous says:

    Hi guys. So far I’ve watched the first two of your video series. I’m a good photographer but terrible at marketing, so need all the help I can get! Thanks so much for putting this out. My question is, I shoot some weddings, but I’m by no means exclusively a wedding photographer. In fact, it’s a much smaller part of my business than it used to be. I all manner of events (based in NYC) including corporate, benefits, Bar/Bat Mitzvahs and other private celebrations. I’m wondering if I can implement your strategy for different types of clients. Brides are very specific. I feel like I would need to offer something different for each type of client. I don’t know if this would be practical or feasible to do on my website. Help!

    1. [quote name=”David”]I’m wondering if I can implement your strategy for different types of clients…I feel like I would need to offer something different for each type of client. I don’t know if this would be practical or feasible to do on my website. Help! [/quote]

      Hi, David!

      This is a REALLY good question because there are many wedding businesses that do work in other markets as well.

      YES. These strategies will absolutely work for other markets like corporate events and bar/batmitzvahs.

      You’ll want to have different pages…or even different websites…for each market you’re targeting, and you’d need a different “Bribe” for each type of client.

      You need to think like a bride to figure out what to offer that will get her excited about giving you her contact information. In the same way, you need to think like a barmitzvah client or a corporate planner to come up with an incentive for them.

      I’m sure your time and energy are precious to you, David. So here’s what I suggest…

      [i]Which type of work is the most profitable and enjoyable for you? Are you already attracting these leads?[/i]

      [b]Create a system around the most profitable market you already have [i]first.[/i][/b] Then you can work on implementing these strategies for different markets.

      This way you’ll be investing your time and energy where it will have the most impact the fastest rather than trying to do too much at once…getting overwhelmed and giving up.

      Thanks so much for taking the time to ask this question!

  3. Anonymous says:

    Great job guys! Can I be one of your DJ friends? Please? :-)

    1. I think we can squeeze you in, Andrew. :)

  4. Anonymous says:

    Thank you so much for sharing your breakthrough with us !
    looking forward for the next one

  5. Anonymous says:

    Wonderful video Jeff and Stephanie. Keep up the excellent work! 8)

  6. Anonymous says:

    Thanks for a very informative video series. :)

  7. Anonymous says:

    Im loving your series and helpful tips!! Thank you!!

  8. Anonymous says:

    Stephanie & Jeff,

    Bang-up job on video #2. I couldn’t wait to see it and I’m glad I took the time. You didn’t disappoint. Good information. You’re doing a good job explaining WHAT to do…but the HOW to do it part…I assume that’s where your “system” comes in? And that system will be for sale at the close of these 4 videos?

    Either way, looking forward to video #3.

    -Alan

    1. [quote name=”Alan”] You’re doing a good job explaining WHAT to do…but the HOW to do it part…I assume that’s where your “system” comes in? And that system will be for sale at the close of these 4 videos?
      [/quote]

      Thanks for the kind words, Alan! We’re having a blast making these videos for you.

      To answer your questions…

      YES and YES!

      We’re sharing some “how to” strategies along the way…make sure you download and do the worksheets because that will really help…but we can’t cover everything in these bite-sized videos.

      More is coming soon!

  9. Anonymous says:

    So THAT’s what I’ve been doing wrong – thanks for the great ideas.

  10. Anonymous says:

    I wasn’t able to view the video it continues to time out

    1. [quote name=”Caren”]I wasn’t able to view the video it continues to time out[/quote]

      Hi, Caren. I’m very sorry that you weren’t able to access the videos. A few people seem to be having trouble.

      Here’s what to try:

      * Use a new browser to access the video page. For example, try Internet Explorer or Firefox.

      * Clear your browser cache and then refresh the page. The video may load on the second try.

      * If you are using an old version of your browser (Internet Explorer, for example), you may not have the plugins installed that are necessary to watch these videos. Look for any error messages and take the recommended actions to install the plugins.

      Sorry for the inconvenience!

  11. Anonymous says:

    I love these videos!

  12. Anonymous says:

    Thanks for your tips and advice . Now to put them to work and book more brides! Keep up the great work on the videos and thanks once again for sharing!

  13. Anonymous says:

    This is so great! Loved all the advice :)

  14. Anonymous says:

    Great info, you two! Thanks for sharing and I look forward to watching more of these 😆

  15. Anonymous says:

    Wow, another great video! Thanks for this, Im going to get right to work on doing what was suggested!

    Thanks again,

    Carla Friday – Details Made Simple, LLC

  16. Anonymous says:

    Great job! very helpful. Looking foward to the next video

  17. Anonymous says:

    Thanks! You two are amazing! I have following your advice and its been extremely beneficial. 90% of my leads are now turning into booked weddings. It use to only be 50%. However, its still an incredible amount of hours I put into it. I do have an automated system but I have no assistance in offering a personalized service. Any tips on how not lose that edge? Thanks again!
    Best wishes,
    Aradia – The Art of Bridal Makeovers

    1. [quote name=”Aradia V.”]I do have an automated system but I have no assistance in offering a personalized service. Any tips on how not lose that edge? [/quote]

      Thanks, Aradia! We’re thrilled this is working for you.

      Yes, you CAN use an automated system and still keep the edge you have in delivering personalized service.

      First, the email marketing services out there (Aweber, Mail Chimp, Sendpepper, etc.) allow you to insert personal details into your emails.

      Second, we recommend an automated system that’s 90% pre-done for any “manual” responses. Most of the info is the same, then you focus on that power 10% that’s customized just for the couple.

      We’ll answer this question and more in Video 3. Stay tuned!

  18. Anonymous says:

    Thanks for the helpful info.

  19. Jeff Padovani says:

    Thanks for being the first to comment…prepare to win fabulous prizes. I’m gonna hook up all my brothas.

    1. Anonymous says:

      definitely interested in getting some better marketing ideas & info…thanks!

  20. Anonymous says:

    Hook a brotha up.

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