When you are pitching your wedding product or service to a potential client you might just want to know some of the basic business do’s and don’ts so that you can actually close that sale. Instead of loosing clients by going through the school of trial and error check out David Ronicks article on business plan do’s and don’ts.
For instance, one thing you really need to make sure you do is play on their emotions. Give a clear pitch, but connect it to them. They don’t care about the rest of the world, it needs to be personal. However, don’t get overly dramatic and give them too much information. If you overload them by giving a content dump, they will go running for cover instead of getting motivated to sign a contract with you.