6 Sneaky Tactics to Get Your Wedding Business on Page 1 of Google

Getting in front of more qualified brides and grooms is the #1 challenge of wedding vendors. In this video, we’re going to show you 6 sneaky ways to get more leads for your wedding business the cheap, fast way.

It’s true that when you’re running a wedding business, it’s going to cost you either time or money to get leads. Most of us don’t have much of a marketing budget to work with, so we’ve got to work like a “bootstrapper.”

A bootstrapper uses marketing strategies geared towards making the most money, with the least amount of time and money invested. Because as bootstrappers, we can’t afford to waste a penny!

One of the most efficient and effective ways to get more leads is using your website and the internet. Why? Because 86% of couples use the internet to plan their weddings. They’re actively searching for you already; you just need to make sure they find you.

It’s also incredibly efficient because if you set it up right, it requires only a little maintenance and it works for you 24 hours a day, 7 days a week.

Here’s the challenge; most couples are using Google to search for you. So if you want to be found, you need to be on Page 1 of Google.

There is a lot of competition for Page 1, which means that it can be hard work, and it takes time. If you really hit it hard, you can do it in a few months when you know what to do.

What if you don’t have a lot of time or money to invest?

That’s where we come in! In this video we show you…

6 Sneaky Tactics to Get Your Wedding Business On Page 1 of Google

  • How to do it FAST. Sometimes even overnight!
  • How to do it cheap.

Watch This Video to Learn 6 Sneaky Tactics to Get Your Business On Page 1

CLICK HERE to get the Holiday Triple Play Special at 78% OFF the regular price! and collect today’s “Mystery Bonus” revealed in the video.

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Do Bridal Lead Lists Actually Work?

Question:

HI Stephanie & Jeff,

Still benefiting from your Book More Brides videos, excellent value for money.

You raised an interesting point about having leads stopped, one of the biggest providers I have been using for years has just stopped his business. I know you are on the other side of the pond but do you know of any good firms that sell bridal leads over here in the UK?

Bye for now

Terry

Answer:

Hi, Terry.

Most paid sources of bridal lead lists are not worth the money. The leads aren’t targeted for your specific business by type of client, budget, style, etc., making them very poor quality. It typically takes a lot of work following up for very little return.

Our clients have reported getting a response from only 1 out of 100 bridal leads of this type! Apparently, they sell them cheap for a reason. :)

A better investment would be to put that money into turning your website into a real money-making machine, or possibly running some Facebook ads. They are much more targeted demographically and you can test your results. More ideas for effective wedding marketing at a reasonable cost here.

In other words, rather than purchasing leads, build your own bridal lead list! When you send targeted traffic to your website and then get those brides and grooms to enter their name and email to get a cool freebie (what we call a “Bride Bribe”), like a free report, video or valuable checklist, you’re creating a list of very warm, qualified leads you can now follow up with.

If you DO decide to purchase bridal leads, investigate their quality first. Ask your wedding vendor friends about their experiences, and grill the company for statistics and references.

You’ll want to ask:

  • How many unique visitors do you get?
  • How do you qualify your leads?
  • Do you provide stats on my ad views and click throughs?
  • What exactly these brides think they’ll be receiving when they sign up? If the bride hasn’t contacted you directly, she often considers your emails to be spam, no matter what she agreed to upon sign up.

With any bridal lead list, start out with a monthly trial if possible to measure your results before committing to something long term.

I was very impressed with the advertising experiment with the UK site, Wedding Chaos, done by Claire Gould over at English Wedding. They offer great metrics for tracking and you can learn a lot from her results and test them out for yourself, which I highly recommend.

Good luck with everything!

Stephanie

What do YOU think about bridal lead lists? Have they worked for you?

Got a wedding business question you want answered? Email Stephanie & Jeff and you could be the next Question of the Week! All personal details about your identity will be removed unless you specify otherwise.

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Free Event for Wedding Vendors Shows You How to Book More Weddings Fast

The top concerns of wedding business people are…

  • Getting more leads.
  • Booking more weddings.

That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about!

It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices.

Watch the video below to learn more:


Enter Your Name and Email Below to Join Us for Free!

Here are the awesome presentations lined up so far:

DAY 1 – “21 Must Have FREE Tools and Resources to Turbo Charge Your Wedding Biz” with Stephanie & Jeff Padovani of BookMoreBrides.com. (That’s us!)

DAY 2 – “Power of 10: How 7 Small Changes Can Double Your Profits!” with Brian McGovern of BrianMcGovern.com

DAY 3 – “The Power of Pinning: How to Get More Leads and Customers With Pinterest” with Melanie Duncan of PowerofPinning.com

DAY 4 – “Effortless PR: How to Generate a Promotional Buzz Without Working Your Tail Off” with Meghan Ely of OFDConsulting.com

DAY 5 – “Blog Swapping: How to Steal Other People’s Traffic, Fans and Readers…and Have Them Love You For it!” with Kathy DalPra of BrideAppeal.com

DAY 6 – “The Secret to Getting Brides on Facebook in Only 15 Minutes a Day” with Christine Dyer of BridalTweet.com

DAY 7 – “How to Book Yourself Solid with Youtube in 3 Steps” with James Wedmore of VideoTrafficAcademy.com

This is a ground-breaking, one of a kind event just for professionals in the wedding business, with experts from inside and outside the wedding industry, so don’t miss out!

JOIN US HERE.

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Tracking Results Might Not Be Your Cup Of Tea But It Needs To Be

One of the things that has really turned small businesses off regarding marketing via social media is the fact that there has been no way to really track the true return on investment. Anytime you have a small business, wedding or otherwise, you time and money is sacred and it’s important to make sure that what you are doing for marketing is actually working. Great news from Sarah Perez in her article is that there is a new tool called Ohtootay which can actually track your social media marketing efforts, all the way to your website.

I don’t know about you, but when I spend time and money on marketing it really bugs me if I don’t see immediate results, often before the marketing has the time to actually start working. While being over anxious to try different things to find something that works isn’t a good thing (it can actually kill all your marketing efforts eventually), you do need to track your marketing result stats. A good marketing plan usually will take several weeks before you start seeing the real results, but when you are dealing with social media sometimes the results take even longer to show up.

Remember that brides spend a lot of time trying to decide what business to go with, and this is after they start learning what it actually takes to plan a wedding. Give your marketing time to start getting results, and make sure you are tracking results to make sure you are using the best marketing for your business.

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Why You Might Want To Check Out Google For Entrepreneurs

If you’ve ever tried looking into Google to find out what kind of apps they have that would be helpful for your business you’ve probably found yourself overwhelmed. They have a ton of different tools, and each one is set up in a certain way that will help different businesses at different levels. Some are for individual people, some are for large corporations, and some are for entrepreneurs.

When you are a small business you need tools. Those tools are what allow you to get things done on your own without a team as wedding businesses are often run by only one or two people. Thankfully Google has realized that small businesses need help finding the right tools and have put together “Google for Entrepreneurs.” Not only does it help you figure out what apps you could make use of, it also connects you with training and events that help you build your business. Check out this article by Lauren Indvik for more information. What do you think? Is Google for Entrepreneurs something that would help you?

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Whether They Follow You Or Not, Brides Expect To See You On Facebook

Over the last few years the look of marketing has drastically changed. People have gone from using phone books and listening to radio and TV ads and have switched to checking out websites and looking up companies on Facebook. It’s not that TV, radio ads and phone book listings are irrelevant, the actual issue is that the majority of consumers expect your business to be active online, and if you aren’t it can be a huge red flag to potential customers.

The movement behind the switch in expectations: The truth is that once Amazon really caught on people got used to finding out in-depth information and reviews in an easy to find format. They want to know what you are about, and what other people think of you. They can’t find this out in an ad directly from you. On top of that, reviews and information online tends to be written in a much more interesting format. People don’t want to just take your word for it; they want to know they are making the best decision possible.

So why do brides expect to see you on Facebook? In part it’s because in the last year wedding businesses have started to get the picture that people want to see actual images of their products. Facebook is a no pressure, easy to navigate place where brides can check out your work while they are catching up on the news with friends and family. Essentially you are putting your wedding business on Facebook in the same place where brides hang out. To find out more about current stats on consumers on Facebook check out this interesting article by Sarah Love. What do you think?

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How You Can Use Pictures To Boost Your SEO

Did you know that your image on your wedding business website can actually help boost your SEO on your website? Yep, it’s true. You’ve seen people who do this if you ever did a Google Image search and got results. If you are a photographer and don’t want your image available to the public to copy there are ways to do that and still show up in the Google Image search results.

How does this help your business you ask? First of all, anything that you can do to rank well on a Google search boosts your overall ranking with Google. From a strictly consumer viewpoint however images hold power. In fact right now there really isn’t anything much more powerful to sell a bride on your business than pictures. Pictures tell a bride more in less space than you could write on many pages of your website. They tell her exactly what your style is, the quality of your work, and give her a clue of how comfortable she will be with you. Brides aren’t super thrilled at picking up the phone and calling a business unless they have a stronger indication that they might actually like what you have to offer. Pictures speak volumes. For tips on how to optimize your images for Google check out this article by Lawrence on his website tofurious.

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To Get Things Done Right Use The Right Tools For Your Wedding Business

It never fails, at least once a week I hit something that makes me think “there’s got to be a tool out there that would help me do this faster.” Well guess what. While technology is continuously evolving there usually is something out there that will help you with whatever it is you need help with.

Wedding business tools are great for saving time. You just have to make sure you are getting the right one. Just like a small farm uses different equipment than a large farm, a small business doesn’t need to invest in a piece of software that does a million things more than they need. They need a tool that does what they need done in the right way. Jenny Blake has a great list on her website of tools that help you get things done in your business. Do you know of tools that help you with your wedding business? If so share below! 

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How To Creatively Share Information and Testimonials Online

Videos are fun to watch. People like to watch them because they are interesting, fun, and distracting. As Kathy DalPra points out in her article on Bride Appeal however, many business owners have avoided using wedding marketing videos on their websites because they just don’t want to be on video, or don’t have anyone to help them with it.

The good news is that you don’t have to be on video. You can have brides and grooms do video testimonials to share on your website as a way to make your testimonial area more interesting. If you really want to do an information video you can always do a screen capture of a slide show while talking in the background. The bottom line is that if you want to capitalize on people’s fascination with videos you can do it while avoiding doing whatever it is you hate most about being on video. What do you think?

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If You Have Great Content What About Your Design? Don’t Lose Brides Due To A Layout Flub.

Crafting a great article is quite similar to writing any great content online, regardless if it’s used as an article, a website “about” page, or sales copy. Every aspect of both the writing and layout needs to be optimized to draw the reader in. If you can’t draw someone in with interesting content, you aren’t going to land the sale.

But interesting content is just the beginning of the battle. The layout of your wedding business website  is just as critical as it determines how easy the content is to read, and whether the layout enables the ability to interact with the content. For some great layout tips make sure to read Ginny Soskey’s article on the subject.

Another critical part of any website layout is to make sure that it easily points to your contact information or sales page. Without that information easily attainable you will lose brides just because they didn’t take the time to go to your contact page. Remember, everything you write is both being written to tell a bride about your business and to convince her that she needs to contact you, not your competition. Make sure that once she’s convinced she can actually contact you easily. Don’t make her jump through any hoops. 

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