These are the most Frequently Asked Questions of wedding vendors and blog posts that offer tips and strategies to answer them.

We’ll be adding to this list as we go, so if you have a question you’d like us to answer, please leave a comment and we’ll get to it as soon as we can. Thanks!

  1. How Do I Deal with Price Shoppers?
  2.  How Do I Educate Customers About My Value?
  3. How Can I Convince Brides About My Value Immediately?
  4. How Do I Get More Leads for my Wedding Business?
  5. What is the Best Way to Beat the Competition?
  6. How Do I Find Time To Do Everything For My Wedding Business?
  7. How Do I Get Everything Done for My Wedding Business?
  8. How Can I Get Leads When I’m New to the Wedding Business?
  9. What Should I Do With That Bridal Show Lead List?
  10. How Do I Get Brides To Open My Email?
  11. What is the Best Way to Get My Name Out at a Reasonable Cost?
  12. How Much Should I Charge?
  13. How Can I Attract High End Brides?
  14. What Should I Name My Wedding Business?
  15. How Do I Get Leads With Facebook?
  16. How Do I Keep Focused On My Goals?
  17. What Are the Best Resources For Getting More Leads?
  18. How Can I Stand Out From the Competition?
  19. How Should I Set My Prices?
  20. What Are the Best Ways to Communicate My Value?

 

Tags: , , , , , , , , , ,
Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

View all posts by

Leave a Facebook Comment

34 thoughts on “Top Wedding Vendor Questions”

  1. David says:

    Dear Stephanie & Jeff,
    Warm greetings from a very cold UK today,
    Hi Ive been following your stuff just wondering whether you will answer this question?
    Wedding fair enquiries with Brides filling in bogus details such as email address
    I don’t care if they don’t want the info its such a stupid waste of my time to find the email
    given is bogus and bounces

    Any ideas how to make sure the Bride is genuine ? and gives a proper email?

    Many thanks

    1. Hi, David!

      Unfortunately, I there isn’t any way to make a bride leave her real email address and information…Unless you hold a gun to her head, in which case it’s not likely to result in a booked wedding. :)

      Here’s what to do instead:

      Make your free offer so good that she WANTS to give you her real email to guarantee that she actually gets it.

      For example, a special free report or video you’ll email her that reveals, “The 7 Things Your Wedding Planner Won’t Tell You,” or something equally cool and desirable. If she wants it badly enough, she’ll enter her real details.

  2. Gaynor says:

    Hi Stephanie – I am loveing the fabulous summit videos and learnt more valuable info in the first 4 than the last year of me attacking social networking! Thank you!!
    Unfortunately, as it’s the end of the wedding season, we booked a family weekend away – is there any other way of getting the last two video’s as I know I can’t get online to access them in real time?
    Many thanks
    Gaynor

    1. Hi, Gaynor. Glad you’re enjoying the Summit!

      Each video is available to watch free for 24 hours only. We can’t make any exceptions because it wouldn’t be fair to everyone else who managed to find the time.
      The good news: you can get instant access to ALL the Summit recordings on mp4 and mp3, their support documents and 8 amazing bonuses when you purchase the Summit Secrets package here: http://bookmorebrides.com/summit-secrets

  3. Stephanie,
    I just wanted to take a quick second to say thank you. I keep coming back and every time I do, I learn something new. Thanks a bunch for the great tip for FACEBOOK. Hope you enjoyed the fresh Maine lobster.

    steven planck
    Kitty Hawk, NC Wedding Photographer

    1. Stephanie Padovani says:

      Loved the lobster and blueberries, Steve! Though not at the same time. :)

  4. Eric Dawson says:

    Stephanie and Jeff,
    My husband and I own a wedding DJ company in Massachusetts and are trying to find more websites to blog on. We belong to Prepare To Wed and Bridal Tweet, but are wondering if you have any recommendations of websites in the New England area that we would be able to guest blog on.

    Also, do you have any quick tips on getting brides to read your blog? Like I mentioned, we blog on the above sites and use FaceBook and Twitter as well, but getting people to actually read our blogs is quite difficult. Any tips you have would be greatly appreciated.

    Thank you so much! I really enjoy your videos and the tips you post on your site.

    1. [quote name=”Eric Dawson”]Stephanie and Jeff,
      My husband and I own a wedding DJ company in Massachusetts and are trying to find more websites to blog on. We belong to Prepare To Wed and Bridal Tweet, but are wondering if you have any recommendations of websites in the New England area that we would be able to guest blog on.[/quote]

      Shoot me an email. We’d love to have you as a guest blogger on our New York Wedding blog!

      Try connecting with some vendors in your local area. They’d probably be more than happy to publish your articles and give you a link in exchange. You won’t get as much traffic as the bigger sites, but it will be very targeted.

      You should also check out http://BloggerLinkUp.com to connect with people accepting guest blog posts.

      [quote]Also, do you have any quick tips on getting brides to read your blog? [/quote]

      If brides aren’t reading your blog it’s because:

      1. They don’t know it’s there, or
      2. They’re not interested in what you’re writing about.

      To solve #1, start promoting other local vendors on FB and Twitter. They’ll promote you in exchange…as long as your articles are good.

      To fix #2, make sure your blog posts are written for brides about stuff brides love. If they’re just about you, it’s not going to get their attention.

      Ideas: real weddings, inspiration, photos, reviews, wedding planning tips…

      Read “Why the Bride Isn’t Interested in What You Have to Say” for more ideas here:
      http://www.bookmorebrides.com/why-the-bride-isnt-interested-in-what-you-have-to-say

  5. Elaine says:

    Hi,

    I live in the UK and am currently advertising on one of the UK’s “leading” bridal website (UK Brides). I am sent leads on a monthly basis and I encourage them to visit my website to receive a free report . I also get to send a weekly “shout out” to the brides in my area but am unsure what I should be sending. Looking at all the other suppliers they just to seem to advertise their services eg photographers will state free engagement shoot etc. As a wedding planner I want to stand out, so they can see my worth and book me. I started to send wedding tips and have also just sent messages advertising my services. I really want this year to be the one I become a full time wedding planner and start to get paid. Any suggestions would be greatly appreciated.

    Thanks

  6. Anonymous says:

    Hello Stephanie,

    Thank you for the email and naked honesty about your experience. Would you have a sample of what you use as a post wedding survey that you send out to your clients that you could share? This is one of the most scariest time in any professional’s career to get honest feedback from a client for the benefit of improving and delivering the best service/product possible.

    We are a very high-end provider and we survive based upon great reviews, referrals and recommendations from satisfied clients. Any help or suggestions are welcomed that we might follow-up on and ultimately incorporate ourselves.

    Many thanks for your reply!

    John

    John Drew/ CEO
    A-List/ Master Photographer
    Educator/ Speaker | Instructor

    Professional Image
    Digital Imaging & Photography
    P.O. Box 77102
    Washington, DC 20013
    U.S. & Worldwide Availability
    (202) 635-8801 – Main/Voice
    (800) 337-4148 – Nationwide
    info@professionalimage.com
    http://www.professionalimage.com

    Gallery & Portfolio Samples
    http://professionalimage.photoshelter.com/portfolio

    1. [quote name=”John Drew”]Would you have a sample of what you use as a post wedding survey that you send out to your clients that you could share? [/quote]

      Here you go! http://www.surveymonkey.com/s/Y7LRHYS

  7. Anonymous says:

    I ordered the program but am in the height of my busy season. Will it be available to take in October or do I need to make the time around my busy September schedule? I am a venue rather than a vendor, will the system apply equally to my needs?

    1. [quote name=”Michael Bouffiou”]I ordered the program but am in the height of my busy season. Will it be available to take in October or do I need to make the time around my busy September schedule? I am a venue rather than a vendor, will the system apply equally to my needs?[/quote]

      [b]The Automatic Expert System will only be available for purchase until Monday 9/12/11 at 9pm Eastern at this link http://www.bookmorebrides.com/freevideos and will not open again until at least March of next year.[/b]

      However, once purchased, you’ll have access to the member’s area until January, and you can download the videos so that you can watch them anytime.

      As for the venue/vendor question, this system is meant to help you capture the leads that are getting away…the brides that visit your website or stop in to see you and you either have a 30-second conversation or none at all. I’m sure that this will be very helpful to your business.

      Thanks for taking the time to ask your question!

  8. Anonymous says:

    Hi Stephanie and Jeff;

    Am very interested in the Automated Expert system, but will have to justify it to a business partner.

    I have a couple of questions…

    1 – As I mentioned, I have a partner in this business. We work out of two separate offices not located close to each other. Can the video tutorials, materials etc be sent to/viewed at 2 different locations?

    2 – Aside from the cost of your course and monthly fees for a business e-marketing database system (such as Constant Contact) are there any other services, products etc that we’ll have to purchase to implement the Automatic Expert System? If so, can you tell me what they are and approximately how much we can expect to pay for them?

    Thanks in advance for your response,
    Mike

    1. [quote name=”Mike Kaplan”]

      1 – As I mentioned, I have a partner in this business. We work out of two separate offices not located close to each other. Can the video tutorials, materials etc be sent to/viewed at 2 different locations?

      2 – Aside from the cost of your course and monthly fees for a business e-marketing database system (such as Constant Contact) are there any other services, products etc that we’ll have to purchase to implement the Automatic Expert System? If so, can you tell me what they are and approximately how much we can expect to pay for them?[/quote]

      How lucky that you have a partner! I completely understand the need to clarify things for both of you. To answer you questions:

      1. The videos and tutorials can be downloaded and viewed online by logging in to the Members Area once you’ve made your purchase. As long as you have the username/password, both you and your partner will have access to them.

      2. We suggest that you utilize a contact management system, as well as an email marketing service. We’ll be exploring a few options in detail, and the cost is FREE – $79 per month depending on your needs. (The appropriate option for most people will cost under $15 per month.)

      I hope that helps!

  9. Anonymous says:

    Dear Stephanie,

    My name is Alina and I own a bridal boutique in Bucharest, Romania. My business is fairly new, since Jan 2010 and so far it developed quite nicely. Most of the future brides already know of us and I am proud to say we have a very good “fame” on the market for the fantastic customer orientation. So the business is good, but I want more ;). There are many brides out there but so there is competition. I would therefore like to know if the Automatic Expert System would be a suitable for my business? I am worried it may be more appropriate for the wedding services like planning, video, DJ, etc. I would appreciate a lot your insights!

    Kind regards,
    Alina

    1. [quote name=”Alina”]
      My name is Alina and I own a bridal boutique in Bucharest, Romania. I would therefore like to know if the Automatic Expert System would be a suitable for my business? I am worried it may be more appropriate for the wedding services like planning, video, DJ, etc.[/quote]

      Alina,

      It’s wonderful that you found us from Romania!

      YES, these strategies will work for your business, too.

      Most of the wedding vendors on our email list are DJs, photographers or wedding planners, so many of the specific examples we give are geared towards them.

      However, if you have just a little creativity, you can make it work for you.

      I know of one bridal show owner named Jim Butler who created an automated follow up system for his business (not our system, but based on the same principles) and it helped him make more sales with less effort. He also used it to create an automated referral incentive program for his brides and earn commissions by referring other vendors!

      This will really work for pretty much ANY type of business with customers that use the internet and email because it’s based on internet marketing strategies.

      Of course, it will require a little work and effort on your part! You also have our DOUBLE Guarantee to make sure it’s right for you.

      You can find all the details here: http://www.bookmorebrides.com/freevideos

      Feel free to let us know if you have any more questions. Thanks!

  10. Anonymous says:

    Nice Email Thank you for the information. Soooo How much more will I make per year using your system then my current way of doing thing?
    I am an single operator and I charge $350 per hour with a 4 hour minimum on Sat
    Thank You
    Kyle Brown
    http://www.GoodTime.ca
    http://www.facebook.com/goodtimeent
    531 H Street
    Bakersfield, Ca 93304
    661.633.9200

    1. [quote name=”Kyle Brown”]Nice Email Thank you for the information. Soooo How much more will I make per year using your system then my current way of doing thing?
      I am an single operator and I charge $350 per hour with a 4 hour minimum on Sat
      [/quote]
      Hi, Kyle!

      This is a BRILLIANT question. (That was kinda the point of my email, to get you asking this question instead. So I guess it worked?)

      Without knowing the intimate details of your business, I can’t say how exactly much it would be worth to you. That’s a question you’ll have to answer yourself once you’ve evaluated exactly what we have to offer.

      But it looks like you’re already doing a lot of things really well and reaping the benefits of it. So the questions might be…

      [i]Will you book at least ONE more wedding as a result?[/i] If so, it will pay for itself several times over.

      [i]Will it save you even ONE hour per week?[/i]

      Given how much you make per hour (kudos!) if you save even ONE hour per week because of what you learn…that’s an additional hour of free time you can spend with the family, doing what you love or growing your business…it more than covers the cost.

      You’re a smart guy, so I’ll leave it to you to crunch the numbers. But I suspect you’re one of the ones who’ll get MUCH more out of this than you’ll have to invest.

      Thanks for writing!

      Stephanie

  11. Anonymous says:

    Hello, thanks for your assistance

    I am about to open a “bridal boutique”, and I need to learn a lot about the business!!! I need tips and advices in “how to sell a bridal gown to a bride” My designer is very very exclusivem so the gowns are very expensive

    Hope you can help me

    Thanks!

    1. [quote name=”MARIA CONTRERAS”]Hello, thanks for your assistance

      I am about to open a “bridal boutique”, and I need to learn a lot about the business!!! I need tips and advices in “how to sell a bridal gown to a bride” My designer is very very exclusivem so the gowns are very expensive

      Hope you can help me

      Thanks![/quote]
      Hi, Maria.

      The first thing I would do is contact your designer. They probably have some pre-done suggestions and promotional material for their retailers that you may be able to use.

      The tips for Darcy (above) also apply to you. Where do these high-end brides go just before they search for exclusive designer gowns?

      I’m guessing (though I could be wrong) they look for the gown very early in the planning process. They get inspiration from bridal magazines and blogs.

      So…I’d explore advertising in high-end local bridal magazines. That can be pricey.

      Another way to connect with these brides might be getting featured in a mock-wedding post on a bridal style blog (think Style Me Pretty) and partnering with high-end photographers. Brides absolutely love get inspired with looks for gowns by browsing blog posts, and that’s a great way for them to fall in love with your gowns.

      Also, check out these tips for attracting high-end brides: http://www.bookmorebrides.com/how-can-i-attract-high-end-brides

  12. Anonymous says:

    Hey Stephanie & Jeff-

    You had sent an e-mail survey about help with Word Press. I wanted to know if you have come up with a seminar on that as of yet. I have a WP page, but that is all. I managed to set up a theme and a billboard. I have to believe that it can be done better. Help!!!

    Thanks,

    Gary Wenner

    1. Hi, Gary.

      Jeff Long is working on a WordPress training just for wedding professionals right now. We’ll keep you posted as soon as it’s ready!

  13. Anonymous says:

    I am almost finished with the program, and I am stuck on one part.

    I have some solid leads to whom I want to send a lumpy mailer. And, I can’t think of any lumps to include! I am a wedding designer/coordinator, and I want to send one mailer to the brides who are looking for wedding day management (doc) and another to those looking for design and coordination services.

    Can you get me started thinking of some fun lumps that are appropriate for my services?

    1. Anonymous says:

      Brenda,
      One of the things you [i]really[/i] sell is the ability for a bride to relax and enjoy her wedding, right?
      So thinking along that line, why not do individual packets of some really nice bath salts with a note that says something like “Kick back and relax. We’ve got this handled.”
      Then go on to explain your services and how your design services and doc and help her be able to relax and enjoy her wedding.

      think outside the box

    2. [quote name=”Brenda”]
      Can you get me started thinking of some fun lumps that are appropriate for my services?[/quote]

      What’s the most useful bit of information you could give to a bride? Wrap it up in a lump and that makes a terrific mailer.

      For example, if your clients have trouble coming up with colors and themes, you could mail them a color wheel with your business name on it.

      Something like this http://colorwheelco.com/ or http://www.amazon.com/Interior-Design-Color-Harmonize-Projects/dp/B000KMENJM.

      Or if you’d rather use an online component, direct them to a custom palette creator like this http://www.colourlovers.com/palettes/add or even have one designed just for your site.

      Christine is the queen of outside the box Gorilla Marketing strategies. You should check out her “Group Therapy for Gorilla Marketers” group if you want a flood of ideas – http://www.thinklikeabride.com/theagency/group-therapy-for-gorilla-marketers/

      1. Anonymous says:

        Awesome…I will grow my lumps today!

  14. Anonymous says:

    Hi Steph and Jeff!

    Nate and I were a little stuck and we wanted to ask the experts a question! We were inspired by your summit lecture on using facebook, and we created a new business profile called “Future’s Past Videography” and we even were able to create that FBML tab before the app expired. Things were working fine for a week or two and now we’ve run into a problem.

    When a search is run on facebook for Future’s Past Videography, only a personal profile appears, one that seems to have been automatically created along with the business profile, and the business profile is nowhere to be found! We were wondering if this was some simple search setting that we’re missing or if it’s a known issue, but we couldn’t find any info on it. Just thought we’d run it past you and see if you had any ideas!

    Thank you so much for your summit again. We really learned a lot, and we’re excited about implementing the new strategies!

    Talk to you soon!
    Sharon

    1. I searched for your page name on FB and found both your personal and business pages. There are a couple reasons you might not be seeing it.

      1) FB searches are ranked by page name and custom url first, then the number of “likes.” Since you just started the page you’ll be buried by other pages and profiles. Have you tried looking at all the pages of search results?

      2) When you’re logged into your FB account the search is different than when you’re logged out. You might try logging out of FB and searching again to see what comes up.

      Your page does exist and it is searchable. The more “likes” you get and the more activity you have, the more visibility you’ll get in FB search. Start growing it and I think you’ll be able to find your page easier.

      If you’re still having trouble finding your own page in the search, you might try asking questions in some of the FB groups. Chances are good that if you’re having the problem, other people are, too. Some people are reporting search issues here: http://www.facebook.com/help/?page=762

  15. Anonymous says:

    Hello,

    I just saw your page on Facebook and thought you may find this interesting to share with your Brides or the various companies that work with Brides. The Bride and Groom, their families and/or wedding party can have their very own version of “shedding for the wedding” with the Body-By-Vi 90-Day Challenge. If you haven’t heard of it, I invite to you take at a peek at what it’s about at http://www.GetYourHealthInShape.com (this will take you to the Body-By-Vi website). While you are looking around, please make sure you don’t miss watching the 3 short videos.

    Afterwards, I am here to answer any questions and/or to hear what you liked about what you read/watched.

    Thank you for your time.

    Cheers!

    Jane Shears
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Is what you are doing now going to be enough to support you and/or your family
    when you no longer can? Tough question but it’s reality …

    http://www.aCardForAnyReason.com
    http://www.GetYourHealthInShape.com

  16. Anonymous says:

    Hi S & J, I am sending new leads the “8 question” document with my photo (a very charming smiling photo) & including a link to my
    13 five star Wedding Wire reviews. I am also letting them know how they would benefit by our expertise in Photographic & Film Makeup so that they would look beautiful forever in their photos & wedding videos.
    And guess what? The brides who do respond immediately want to discuss price & then want a discount..We are already very well priced (mid-range) for a team of our calibre in downtown Chicago. So I give them a discount to get their business. I am very frustrated & broke. For 5 years I have sent many beautifully designed e mails to the top 20 wedding planners in my area & all but one ignore me. They are major snobs & unless you have had a lot of press or someone they condider “important” they discount you.
    I have worked in this area for many years & I know how things work. You can’t get press unless you advertise in expensive,major Chicago publications & believe me when I tell you that the nice ads start at $1200 a year.
    Thank you, Wendy Kimmel http://www.visagejoli.net

    1. [quote name=”Wendy”]Hi S & J, I am sending new leads the “8 question” document with my photo (a very charming smiling photo) & including a link to my
      13 five star Wedding Wire reviews. I am also letting them know how they would benefit by our expertise in Photographic & Film Makeup so that they would look beautiful forever in their photos & wedding videos.
      And guess what? The brides who do respond immediately want to discuss price & then want a discount…[/quote]

      It is truly frustrating to KNOW that your service is top notch, yet not be able to get the price that you’re worth. Grrrr!

      The first thing you’ve got to do is shift your mindset from blaming the economy, uneducated brides and snobby planners for the lack of business and take responsibility for it.

      It sucks to admit sometimes, but if we’re not getting the business we want and deserve, [i]we are the ones responsible[/i].

      There are plenty of other pros who aren’t any smarter or more talented than us doing it, so we can do it, too.

      The good news: since we’re responsible for NOT getting what we want, we have it in our power to get what we want,too!

      If what you’re doing with the email response isn’t working, change one variable at a time until you get the response you want.

      There are lots of variables in play. Such as…

      Where are you leads coming from? For example, an email inquiry from the referral of someone the bride trusts is 1000x more powerful than a lead from Eventective.

      I’d have to look at your email response to suggest specific changes. Sometimes taking out or adding in even one phrase makes a big difference.

      I’d try Barry Friedman’s personalized video pitch response for starters. The people who’ve been using it are getting results already!

      I bet those high-end planners have wedding vendors asking them for business all the time. What can you do [i]differently[/i] to connect with them?

      If you can hook them up with something really cool…like donating your services for a show they’re doing…[i]before they recommend you[/i], it’s much more likely to make a powerful impression and build a relationship that leads to referrals.

      As for getting press, our friend Natalie Bradley over at http://www.BrideAttraction.com is a genius at getting major press for free by providing pre-written stories for journalists and volunteering in the community.

      Get creative and you can figure out some cheap, effective ways to get noticed in the media. Create a crazy, funny Youtube video and you can have thousands or hundreds of thousands of viewers in days and interviews on the Today show.

      The most important thing is to stop focusing on what you CAN’T do, and start focusing on what you CAN do.

      [b]I know you can do it![/b]

Leave a Reply

Your email address will not be published. Required fields are marked *