Thomas Murrell takes an interesting view on PR marketing and planning in his article by drawing examples from the planning behind making the royal wedding a success.
Planning the PR and marketing for your wedding business needs to be intense, with drawn out steps of action that you stick to. Getting distracted from the plan is what will create a marketing disaster.
Coming up with a tagline for your business or product is another important step. This is something that needs to express an interesting and motivating idea in an elegant fashion, while keeping the statement around five words long.