Have you used video for your wedding business? It is one of the most effective ways to convey your brand image if done right, and a waste of money if not. However, doing it wrong is incredibly difficult today. All you really need is a small video camera (some wedding pro’s even use their smartphones!) and good lighting for a simple talk to the audience video. If you want to show off your business you probably have a friend or acquaintance that can do some great product and event shots for you. Even a photo slide show with you talking in the background is great.
So why does this matter right now? YouTube is probably the top social media video platform out there and according to Michael Humphrey they are in the process of adding celebrity channels to their platform. It’s free to set up an account, and not only can you embed your videos on your website and blog, but you can also set up advertising to direct people to your products and sales pages. Just remember if you use YouTube that your video has to be informative, not just an advertisement. If you haven’t tried video marketing yet now is the perfect time to start. What do you think?