Customer service is an ongoing part of marketing. Whether you are on the client or service side of the process it is important to follow some basic rules to enable the situation to get resolved. I’m guessing that you have dealt with at least one bride who has come to you with a problem. A wedding is super important to the bride, and it can trigger all kinds of emotions which make it hard to figure out what the problem is and how to solve it.
Dina Eisenberg of Positively Wed talks about the four rules which can help you get an issue resolved. For a wedding business owner one of the most important things they can do is ask questions while staying calm. You need to help the bride clarify what the problem is but also need to make sure you are asking in a way that doesn’t make them feel like you are attacking them. Make sure to read Dina’s full article for more information. What has been your experience with helping brides with customer service?