Groupon has been hailed as the new wonder kid in marketing. The problem is that those reviews often come from consumers. According to Carla Dewing’s insightful article, it’s easy to lose everything if you jump on Groupon without knowing what it’s for and how to leverage the success.

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People who use Groupon are looking for a good deal. This means that you don’t want to do a Groupon deal on an expensive product or service. Do a small deal, realize that you will only make 50% of your discounted price, and have up-sell products and processes in place to leverage the customers coming to you.

For a business the bottom line of Groupon isn’t sales, its exposure. You have to be willing to eat costs for the sake of getting people through your door, and need to make sure you don’t do too many Groupon deals as you want to build long term customers who buy from you because of quality, not because of price.

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4 thoughts on “The Pros and Cons of Groupon for Your Wedding Business”

  1. Anonymous says:

    Considering that we all used to run an expensive and in a newspaper and hope that 5% of people who saw the ad will respond to it, I think Groupon-type sites will definitely get your business seen by many more people and garner a much higher response. If you look at it from strictly an advertising point of view, you have a higher chance of upselling someone who walks in your door with a voucher to spend verses just hoping they will contact you from seeing you online. And businesses that have several items or services a bride will need may benefit more from using coupon sites, where they can see what you have and become a repeat customer. The hardest part is getting them to step into your doors- and money already spent can get that done.

  2. Anonymous says:

    we own a dj company and groupon won’t even talk to us!

    1. Anonymous says:

      That’s probably in your best interest, a Groupon-type scheme for your DJ business just doesn’t make sense. The coupons for weddings model is illogical and, frankly, destructive to your business and the integrity of our industry as a whole.

      Our $0.02: [url][/url]

  3. Anonymous says:

    Actually it’s less than 50% with most of these types of sites. They expect a 50% at least off deal for their customers but then take a commission. They also expect you to have quite a lot of units to offer too.

    As a photographer it makes no sense when they want you to offer 40 plus shoots at 25-30% of what you usually charge. That’s weeks of work depending on your setup. Their argument is that you can up-sell with prints but in my experience this doesn’t really work because people get a great deal and aren’t looking to actually spend money.

    Where it does work is that you get your name instantly in front of a lot of people and it increases your exposure. So you have to decide if that exposure is worth said weeks income.

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