Wedding_GuestsIn today’s market testimonials and reviews are driving the market. If you don’t have any testimonials brides are going to be asking why, and will question whether your business is even legitimate. Jason Keith’s article has some good examples of powerful testimonials that businesses have used in marketing.

I have built a rule of thumb when buying anything important, whether that is a new skillet or booking a vacation, that I ALWAYS check the reviews, or at the very least the testimonials about the company. Why is this so important? People don’t trust a business’s word unless there is something to back it up. We’ve all been scammed, and after it happens once everyone does their best to make sure that it never happens again.

A bride is preparing for the biggest day of her life. She is extremely emotionally involved and realizes that everyone that matters to her is going to be at the wedding. As a result she needs all the assurance that she can get that the companies that she chooses are going to hold up their end of the bargain. Testimonials do exactly that, building confidence and trust in your wedding business. If you don’t already have a page on your website for testimonials then you need to get it up sooner rather than later. What do you think?

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0 thoughts on “The Power Of Testimonials In Bridal Marketing”

  1. Anonymous says:

    Agreed! Many customers have said they decided to use my business after reading what previous customers had to say. I do the same thing when considering a purchase, I read as many reviews as possible. There will usually be someone that is disappointed for one reason or another, but if the majority are positive you know there’s a very good chance of being satisfied.

  2. Anonymous says:

    Is there any evidence suggesting what the best medium for testimonials is?
    Video vs. written?
    On site vs. Off site?
    Do customers actually consider the importance of independence when reading reviews/tesimonials? i.e. to they weight off site reviews more heavily than on site reviews?

    1. [quote name=”Bradley Patten”]Is there any evidence suggesting what the best medium for testimonials is?
      Video vs. written?
      On site vs. Off site?
      Do customers actually consider the importance of independence when reading reviews/tesimonials? i.e. to they weight off site reviews more heavily than on site reviews?[/quote]

      Really excellent questions, Bradley!

      As a general rule, a review is more effective if it is:

      – Specific.
      – In real language.
      – Believable.

      So a written review with a photo is more believable than one without; a video review is more believable than a written one.

      If the review is very specific, “My sales increased by 27% in three months,” it’s more effective than a generic statement.

      My cursory search revealed one study that found video testimonials were 201% more effective that written ones. It makes sense because they are typically more believable.

      One really interesting study found that reviews still influence our opinion…[i]even when we believe they are fake![/i] (Check out Dr. Robert Chialdini’s book, Influence: The Psychology of Persuasion.)

      It may be more effective to have credible, believable reviews on and off your site, but having ANY reviews at all is a good thing.

  3. I have had a number of clients saying “I couldn’t find anything less than a 5 online”. I was very happy to hear this comment and I was impressed that they were looking. Here’s to more 5’s!!!

  4. Anonymous says:

    I agree, Stephanie. Not only is it crucial to have reviews/testimonials readily accessible, but it’s also important to make sure they’re current. I have most of mine on WeddingWire.com, but also had clients for smaller jobs than wedding cakes review me on MerchantCircle.com for a while. A new client called to book me, and said that he was concerned at first that I might be out of business, as my most recent review was a year old (on MerchantCircle). I immediately posted on that site where to find our current reviews, and thanked the new client for bringing that to my attention! That site had become out of sight, out of mind for me and I didn’t even realize that it could possibly be hurting instead of helping!

    1. [quote name=”Chef Marney White”]I agree, Stephanie. Not only is it crucial to have reviews/testimonials readily accessible, but it’s also important to make sure they’re current. [/quote]

      Good point! If you’ve got reviews on your website from 1996, it makes you look a little…dated.

  5. Anonymous says:

    This is SO true. I can’t tell you how many couples have said that they booked me after reading the testimonials and reviews on my web-site. It’s very noticeable!

    1. Anonymous says:

      Totally agree, I have pictures of the couple their veiws and sometimes links to other ares of website on what they ordered. Completely works!

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